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| Our Businesses > Farm Equipment > International Operations > Overview |
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| Overview |
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The international operations of the Farm Equipment Sector are spread across six continents and in around 25 countries. FES has state-of-the-art manufacturing plants in India and China with a combined capacity to produce more than 1, 70, 000 tractors a year. Besides, these plants there are assembly plants USA and Australia. FES has more than 1000 dealers world-wide. Currently, the tractors for international market range between 25 to 85 HP.
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Mahindra USA (MUSA):
Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra. Over the years, Mahindra USA has reinforced its position in the 'Compact' and 'Utility' segment of tractors. It has a network of hundreds of leading tractor dealers throughout the country to provide customers based at US a complete product support with a quality after sales service. The company has three assembly plants in USA - Houston (Texas), Calhoun (Georgia) and Redbluff (California). |
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In an independent survey conducted by The North American Equipment Dealers Association (NAEDA) in 2008, MUSA has topped the list in terms of Overall Satisfaction among tractor manufacturers. NAEDA, which is the apex dealer association, conducted this survey amongst 1309 dealers of various equipment in 12 specific product categories, including tractors and sought dealer feedback on 36 different attributes of manufacturer – dealer interaction, including Overall Satisfaction
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Mahindra Australia
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Mahindra Australia, based in Brisbane offers a complete range of 2WD and 4WD compact tractors (20-30 HP range) and utility tractor models (45-80 HP range) along with attachments like loaders, back-hoes and mowers. These attachments can also be put to multiple usages with excellent reliability and ease.
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Mahindra China Tractor Company Ltd. (MCTCL)
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Mahindra China Tractor Company Ltd. (MCTCL), a joint venture between the Jiangling Motors Company Group and Mahindra & Mahindra FES, started operations in July 2005. It is increasingly becoming a centre for Mahindra & Mahindra to further expand the product range and to develop more tractors for China and other overseas markets.
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JV with Jiangsu Yueda Yancheng Tractor Manufacturing Co.
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In 2008, Mahindra acquired the majority stake in 3rd largest tractor company in China, with forming a Joint Venture (JV) with Jiangsu Yueda Yancheng Tractor Manufacturing Co. Ltd. (Yancheng Tractor), a leading Chinese tractor manufacturer. Mahindra is to hold 51 per cent in the JV. This is the second tractor venture of Mahindra in China. Yancheng Tractor’s Huanghai Jinma brand is the no. 3 tractor brand in China (in terms of tractor volumes in 2007).
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FES has footprints in many countries in the world. Some of the major markets are in Africa (Major countries: Nigeria, Mali, Chaad, Gambia, Angola, Sudan, Ghana, Morocco), Latin America (Chile, Brazil), South Asian countries (Srilanka, Bangladesh, Nepal), Middle East (Iran, Syria etc) and East Europe (Serbia and Macedonia; FES has entered the Turkey market in 2008).
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| To know more about International Operations, log on to www.mahindratractorworld.com |
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