Overview

Farm Equipment Sector (FES) is the no. 1 tractor brand in India, since 1983. Brand Mahindra sells a range of tractors that include Bhoomiputra, Shaan, Sarpanch and Arjun Ultra-1, with each (except Shaan) having range of variants based on the horse power (hp) and other attributes. Mahindra tractors are known for high fuel efficiency and reliability. FES sells its 15 HP to 75 HP category tractors in the domestic market. FES has a large customer base of more than 21, 00,000 customers (including Swaraj). The sector has time and again topped the customer satisfaction chart. FES also has the deepest distribution reach with more than 680 dealers along with widest service network across India. The sector has four manufacturing facilities in India, located in Mumbai and Nagpur in Maharashtra, Rudrapur in Uttaranchal and Jaipur in Rajasthan.

The Farm Equipment Sector is a process driven organisation with a strong focus on quality systems. All FES plants are ISO 14001 (Environment Management System), OHSAS 18001 (Occupational Health and Safety Management System) and ISO/TS 16949 (Quality Management System) certified. There is a strong commitment on part of the top management to make the production system even more efficient through proactively following world-class methodologies like QC story and QC tools, Six Sigma, DOE ( Design of Experiments) and TPM ( Total Productive Maintenance). Mahindra & Mahindra had acquired a majority stake in Punjab Tractors Limited (PTL) in early 2007. PTL is a good strategic fit to the company, as it comes with its strength of efficient design (strong R&D abilities) and the Brand Swaraj, which enjoys a strong customer loyalty for being sturdy and reliable. Benefits of this acquisition include advantages of economies of scale, sourcing benefits and vendor rationalization. Post Mahindra – PTL merger in February 2009, PTL is now a part of Mahindra FES. It is known as Swaraj Division.