Ssangyong Motor Company
The Ssangyong Motor Company joined Mahindra & Mahindra in 2011. Founded in 1954 as the Ha-dong-hwan Motor Workshop, Ssangyong is today a major player in the South Korean utility vehicle space and enjoys a market presence in more than 90 countries. Based in Pyeongtaek, South Korea, Ssangyong is more than 4,800 people who are passionate about cars.
In the 1960s, we built Korea’s first large buses and began exporting them in 1966. In the 1970s, we expanded into specialized trucks from buses to fire trucks. We welcomed the era of four-wheel drive with new independently developed platforms, the Korando, and Musso, in 1993. In 1997, we introduced the Chairman, one of Korea’s leading luxury sedans. Today, we are a leader in SUVs with a full product line including Rexton II, Kyron, Korando, Actyon, and Actyon Sports. We also offer sedan and MPV product lines, Chairman and Rodius.
We’re currently focusing on strengthening our global competitiveness by producing environmentally friendly engines. We’ve developed an eco-friendly diesel common rail engine to conform to the EURO5 standards. We are also designing an engine to comply with the EURO6.
In the next few years, we plan to strengthen our global distribution network. We have already set up local head offices and parts centers in Europe. We believe that emerging markets are the key to sustainable growth, and we are building local bases in markets such as Central America, Eastern Europe, Africa, China, and India.
In addition to our focus on green technology and developing markets, we look forward to capitalizing on our new relationship with Mahindra & Mahindra. Both known for our SUVs, we can strengthen our positions in the SUV market through technical cooperation and shared expertise.