Farm Equipment

We began manufacturing tractors in the early 1960s for the Indian market.  Nearly 50 years later, we are one of the top three tractor companies in the world with annual sales above 150,000 and over 1.6 million tractors sold to date.  Our products are making farms more prosperous in more than forty countries on six continents. Following our vision of farm-tech prosperity, we’ve also expanded into farm-support services, including agri-mechanization solutions under Mahindra AppliTrac; seeds, crop protection, and market linkages and distribution  through Mahindra ShubhLabh; and agri-support information and counseling through the Samriddhi Initiative.

Through this network of services, we aim to empower the rural farmer and transform rural productivity, income, and living standards.  We want to improve farm lifestyles by making hard work easier, increasing yields, and increasing returns.  All our tractor brands, ranging from the 15 HP engine to 75 HP, have been designed in close communication with farmers about their day to day tractor usage and farming practices.  Our farm equipment and services provide a comprehensive support system to help farmers prosper. 

We see a tremendous latent demand for tractors in India.  Less than 10 percent of all farmers own tractors, and 93 million of 116 million farm plots smaller than five acres.  Our small, low-cost tractors have the potential to revolutionize these farmers’ productivity and work experience by mechanizing small farms for the first time, and our larger tractors help farmers continue to grow.  We’ve been the market leader in India for nearly three decades with a market share above 40 percent.

This close relationship to Indian agricultural development has given us extensive expertise in designing and manufacturing farm equipment in response to local conditions, enabling us to enter foreign markets across the world.  Today, we have footprints in the United States, China, Australia, New Zealand, Africa (Nigeria, Mali, Chad, Gambia, Angola, Sudan, Ghana, Morocco), Latin America (Chile, Argentina, Brazil, Venezuela, Central America and the Caribbean), South Asia (Sri Lanka, Bangladesh, Nepal), the Middle East (Iran, Syria) and Eastern Europe (Serbia, Turkey, Macedonia).  We have a customer base of 1.45 million—and growing.