Spreading prosperity across the globe.
We began manufacturing tractors in the early 1960s for the Indian market. Nearly 50 years later, we are the number one tractor company in the world (by volume) with annual sales above 200,000 and over 2.1 million tractors sold to date. Our products are making farms more prosperous in more than forty countries on six continents. Following our vision of Farm-Tech Prosperity, we’ve also expanded into farm-support services, including agri-mechanization solutions under Mahindra AppliTrac; seeds, crop protection, as well as market linkages, distribution, agri-support information and counseling through the Samriddhi Initiative.
Through this network of services, we aim to empower the rural farmer and transform rural productivity, income, and living standards. We want to improve farm lifestyles by making hard work easier, increasing yields, and increasing returns. All our tractor brands, ranging from the 15 HP engine to 85 HP, have been designed in close communication with farmers about their day to day tractor usage and farming practices. From low cost tractors that cater to farmers with marginal landholdings, to higher performance tractors with superior features, we've revolutionised the farm equipment space. Our farm equipment and services provide a comprehensive support system to help farmers prosper.
Coupled with this is a comprehensive agri-support system ranging from water-management to crop solutions— enabling farmers to rise beyond their current realm of possibility. Our continous dedication in putting the farmer at the center of our products and services has led us be the market leader in India for nearly three decades, with a market share above 40 percent.
This close relationship to Indian agricultural development has given us extensive expertise in designing and manufacturing farm equipment in response to local conditions, enabling us to enter foreign markets across the world. Today, we have footprints in the United States, China, Australia, New Zealand, Africa (Nigeria, Mali, Chad, Gambia, Angola, Sudan, Ghana, Morocco), Latin America (Chile, Argentina, Brazil, Venezuela, Central America and the Caribbean), South Asia (Sri Lanka, Bangladesh, Nepal), the Middle East (Iran, Syria) and Eastern Europe (Serbia, Turkey, Macedonia).