• Two Wheelers

    Two Wheelers

We entered the Two Wheeler industry in 2008.  We've developed rapidly since then by focusing on brand-building via new product development guided by consumer insights, strategic partnerships, service orientation, and building scale.

 

Within eight months of entering the industry, we launched a portfolio of PowerScooters to critical acclaim in September 2009.   Less than a year later, our PowerScooters had captured a double digit market share. In 2011 Mahindra became the first Indian two-wheeler manufacturer to enter the FIM MotoGPTM World Motorcycle Racing Championship, showcasing our engineering and technology expertise on a platform where the best in the world compete. We followed this up by entering the Indian motorcycle market in 2013. We aim to grow into a major player in the Indian Two Wheeler industry with a robust presence in all product segments.

 

On 27th June, 2014, Mahindra AFS was declared the Second Great Place to Work in manufacturing & production as well as the employer brand category and received an overall rank of 28 among the Top 100 Great Places to Work across 600 organizations spanning over 20 industries.

 
Did You Know?

Mahindra Racing has won the prestigious ‘Constructors Title’ in the Moto3 class (250cc) at the Italian National Motorcycle Racing Championship (CIV) in Italy for two years in a row.

 
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