Rise In Action
We are many companies united by a common purpose – to enable people to Rise. Find out how we live the brand. Every day.
A first of its kind by any tractor manufacturer globally, Mahindra’s Samriddhi (Samriddhi means "prosperity" in Hindi) initiative provides farmers with the support they require to drive rural prosperity for themselves and the country. Through our network of over 150 Samriddhi Centres, farmers have access to hybrid seeds, crop care products, micro-irrigation products, soil and water testing facilities, finance and insurance, and the supporting knowledge to manage their farms. The centres have helped thousands of farmers in India, and it is out fervent hope to help ten million by the year 2020.
Illuminating Mahindra’s commitment to agriculture in India, we recognise the work of farmers across the length and breadth of the land through two awards. At the outset, we reward farmers nationally for their drive and vision of their farming techniques and productivity with the Mahindra Samriddhi India Agri Awards. Concurrently, Kissan No. 1 Mahindra Samriddhi Samman is an annual award given to farmers who show great initiative in increasing their productivity through innovative techniques. First place winners chosen at each Samriddhi Centre receive a cash prize for their efforts.
Mahindra Farm Equipment Division
Our legendary tractors have played a pivotal role in driving farm prosperity for more than 50 years now. We have been India’s leading tractor maker for over 30 years now. And we are the world’s largest selling tractor brand, by volume. Our global network of manufacturing and assembly facilities, supported by our dealer network s spread across 40 countries supports our annual sales of over 230,000 tractors. We are proud of what we have achieved in the farm equipment sector, but more so of what our customers think of us. Our contributions have been recognised with the prestigious Deming Prize in 2003 and 2012, the Japan Quality Medal in 2007, and the TPM Excellence Award in 2011 and the TPM Consistency Award in 2013.
Mahindra Swaraj Division
The Swaraj Division traces its history to the India’s Green Revolution in the 1960s, and shares its milestones with those of Indian agriculture. The first prototype for a Swaraj Tractor was created in 1967. The Government of Punjab acquired its design in 1970, and then established as Punjab Tractors Limited for its production. Years after its success, Mahindra & Mahindra bought a majority stake in the company in 2007, eventually merging it with Mahindra as the Swaraj Division in 2009.
Today, there are hundreds of thousands of satisfied customers and empowered farmers that use our tractor range. It spans the 22-72 HP categories, giving us 12 per cent of the market in India alone. The rugged and reliable Swaraj tractors are exported to other countries today, and it won the prestigious Deming Prize in 2013, only the second tractor maker to do so after Mahindra’s Farm Equipment Sector.
Mahindra USA Inc
Since it was established in 1994, Mahindra USA has fortified our reputation and created an equally loyal following as that we enjoy in India. We manufacture tough, dependable machines, and rely upon a countrywide dealer network to support our assembly and distribution centres in Texas, California, Tennessee and Pennsylvania. Today, we enjoy 97 per cent customer satisfaction and 98 per cent customer loyalty, two numbers we are proud of.
Mahindra Yueda (Yancheng) Tractor Company Ltd.
Mahindra’s joint venture with China’s Jiangsu Yueda Group has been productive from the outset. Our state-of-the-art plant in Yancheng has a capacity of 100,000 tractors, meeting rising demand from over 25 Chinese provinces and a 100 countries. Offering a range of 16-105 HP tractors, Mahindra Yueda Tractor Company manufactures tractors under the Huanghai Jinma series, recognised for its reliability by the People’s Republic of China with the Excellent Product Prize.
Mahindra Gujarat Tractors
Gujarat Tractor Limited (MGTL) was established in 1958 as a private enterprise. In 1978, it was renamed the Gujarat Tractor Corporation Limited, and remained a wholly owned subsidiary of the Government of Gujarat till 1999, when the Mahindra Group acquired 60% equity in Gujarat Tractor Corporation Limited. In 2000, it was rechristened Mahindra Gujarat Tractors. Today, we manufacture high quality tractors that are exported to several countries.