With an omni-channel presence, we make the shopping experience seamless for our consumers during pregnancy, child birth and beyond. All our products are therefore available both at a neighbourhood store, as well as the click of a button. Thus, with easy payment options, fast delivery and a reliable service we seek to cater to the need of both conventional offline shoppers as well as the new generation of fast-track, tech-savvy decision makers.
Mahindra Retail Private Limited
Through our retail venture, we showcase the insight and focus that goes into creating a truly innovative store. Since 2009, we've risen to new heights in the 'Mother & Child' space, earning the patronage of over 1.5 million customers across the country.
Now the two largest retail players in the largely unorganised $12bn baby and kids market in India, FirstCry.com (BrainBees Solutions Pvt Ltd) and Mahindra Retail (Babyoye by Mahindra), have recently consolidated their business activities to create a dominant presence in this segment. The new brand, will combine the online prowess of FirstCry.com with the magnitude of Babyoye's brick and mortar stores, thereby becoming the biggest retail player in the mother and child care segment. This consolidated company will operate with the brand name of FirstCry.com A FirstCry – Mahindra Venture.
Together, we will not only have a strong network of 300+ retail outlets spanning the country, but also cater to a mammoth base of over 4 million moms, babies and moms-to-be. This also implies that there will be plenty of options for our consumers to choose from – be it brands, designs, prices or products.
Mahindra Retail Pvt. Ltd. will operate as the largest Master Franchisee for FirstCry.com. Together we aim to combine the online prowess of FirstCry.com with the magnitude of MRPL's brick and mortar stores, thereby becoming the biggest retail player in the mother and child care segment. MRPL controls the operations of over 80 stores in over 40 cities with a combined store footprint of over 2 lac square feet.