For Children

For Children

When it comes to baby wellness and childcare, we are a one stop solution for Indian parents. From travel gear and nursery, to toys and quality apparel; we provide everything that a child needs. We also offer an extensive set of brands to choose from, because we believe, your little one only deserves the best.

Mahindra Retail is therefore, here to hold your hand through those special firsts in your wonderful parenting journey.

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For Expecting and New Mothers

For Expecting and New Mothers

Our maternity range salutes the elevated status of motherhood and is inspired by the love and care a mother needs. With products such as our exclusive collection of fashionable maternity wear, nursing lingerie and wellness range, we not only aim at assisting you through our tailormade, relevant offerings, but also bring in a personal touch of affection.

Because in the end, we know what it takes to be a mother.

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E-Commerce

With an omni-channel presence, we make the shopping experience seamless for our consumers during pregnancy, child birth and beyond. All our products are therefore available both at a neighbourhood store, as well as the click of a button. Thus, with easy payment options, fast delivery and a reliable service we seek to cater to the need of both conventional offline shoppers as well as the new generation of fast-track, tech-savvy decision makers.

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Mahindra Retail Private Limited

Through our retail venture, we showcase the insight and focus that goes into creating a truly innovative store. Since 2009, we've risen to new heights in the 'Mother & Child' space, earning the patronage of over 1.5 million customers across the country.

Now the two largest retail players in the largely unorganised $12bn baby and kids market in India, FirstCry.com (BrainBees Solutions Pvt Ltd) and Mahindra Retail (Babyoye by Mahindra), have recently consolidated their business activities to create a dominant presence in this segment. The new brand, will combine the online prowess of FirstCry.com with the magnitude of Babyoye's brick and mortar stores, thereby becoming the biggest retail player in the mother and child care segment. This consolidated company will operate with the brand name of FirstCry.com A FirstCry – Mahindra Venture.

Together, we will not only have a strong network of 300+ retail outlets spanning the country, but also cater to a mammoth base of over 4 million moms, babies and moms-to-be. This also implies that there will be plenty of options for our consumers to choose from – be it brands, designs, prices or products.

Mahindra Retail Pvt. Ltd. will operate as the largest Master Franchisee for FirstCry.com. Together we aim to combine the online prowess of FirstCry.com with the magnitude of MRPL's brick and mortar stores, thereby becoming the biggest retail player in the mother and child care segment. MRPL controls the operations of over 80 stores in over 40 cities with a combined store footprint of over 2 lac square feet.

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