FOUNDER’S DAY CAMPAIGN 2026 – MY MAHINDRA STORY

This document governs participation in the My Mahindra Story (“MMS”) - Founder’s Day Campaign 2026 (“Campaign”) and explains how personal data is collected, used, stored, and protected.

By submitting a story, photograph, video, document, memorabilia or any other material ("Submission") to the Campaign, you agree to be bound by these Terms & Conditions (“Terms”).

1. Organizer

The Campaign is organized by Mahindra & Mahindra Limited and/or its affiliates, subsidiaries and group companies (collectively, "Mahindra Group", “We”, “Us”, “Our”).

2. Eligibility

The Campaign is open to individuals who have directly or indirectly been associated with the Mahindra Group, including but not limited to current or former employees, customers, business partners, beneficiaries and/or other stakeholders connected with the Mahindra Group.

Participants must be legally competent to enter into binding agreements under applicable law.

If a participant is below the age of 18 years, the Submission must be made with the consent of a parent or legal guardian.

3. Nature of Submissions

Participants may submit stories, experiences, testimonials, photographs, audios, videos, documents, memorabilia or any other content relating to their association with the Mahindra Group.

Participants are encouraged to submit authentic experiences reflecting the positive impact, products, people, initiatives or legacy of the Mahindra Group.

4. Participant Representations and Warranties

By making a Submission, you represent and warrant that:

1. The Submission is truthful and based on your genuine experiences and knowledge;
2. You own or have obtained all necessary permissions, licences and consents required for the Submission and its use by the Mahindra Group;
3. The Submission does not infringe any intellectual property, privacy, publicity, confidentiality or other rights of any third party;
4. The Submission does not contain any confidential, proprietary, or sensitive business information belonging to any person or entity;
5. The Submission does not contain any unlawful, misleading, defamatory, abusive, obscene, offensive, hateful, discriminatory or otherwise inappropriate content;
6. All persons appearing in any photograph, video or other content have provided all necessary consents for such content to be submitted and used under these Terms.
7. The Participant shall be solely responsible for any breach of these Terms, infringement of any third-party rights, inaccurate representations made or unauthorized content submitted by them.

5. Grant of Rights

By submitting any content, you grant to the Mahindra Group a non-exclusive, worldwide, royalty-free licence to use, reproduce, publish, communicate to the public, display, distribute, adapt, edit, translate, digitize, archive and create derivative works from the Submission, in whole or in part, in any media, format or technology now known or later developed.

6. Use Across Media Platforms

The Mahindra Group may use the Submission and any associated name, image, likeness, photograph, testimonial or biographical details in connection with print advertisements, films and documentaries, digital and social media campaigns, corporate websites, press releases, outdoor advertising, internal communication platforms, corporate presentations, and any other promotional, branding, archival or business purposes.

This includes use in future campaigns, publications, historical archives and initiatives of the Mahindra Group.

7. Right to Edit and Adapt

The Mahindra Group may edit, shorten, adapt, combine, reproduce, translate, format or otherwise modify any Submission for publication, storytelling, branding, campaign or technical purposes.

Participants acknowledge that the final form, presentation, context and manner of usage shall be determined solely by the Mahindra Group.

8. No Obligation to Publish

Submission of content does not guarantee publication, display or participation in any campaign.

The Mahindra Group shall have absolute discretion to:

• accept or reject any Submission;
• remove any Submission;
• feature or not feature any participant;
• discontinue, modify or extend the Campaign; and
• determine the manner and duration of use of any Submission.

No explanation shall be required to be provided for any such decision.

9. No Compensation

Participation in the Campaign is voluntary. Unless expressly agreed in writing by the Mahindra Group, participants shall not be entitled to any monetary compensation, royalty, licence fee, reimbursement, prize, employment benefit, or any other form of consideration for any Submission or its use.

10. Intellectual Property

By participating in the Campaign, participants grant the rights described in Clause 5 and acknowledge that all campaign materials, advertisements, films, compilations, edits, promotional content and derivative works created by the Mahindra Group shall belong exclusively to the Mahindra Group.

11. Privacy

Personal information collected in connection with the Campaign may include name, contact details, photographs, videos, voice recordings, biographical information and other information voluntarily submitted by participants.

Such information may be collected, stored, processed and used by the Mahindra Group for purposes relating to:

• administration of the Campaign;
• verification of submissions;
• communication with participants;
• publication and promotion of Campaign content;
• archival and historical purposes; and
• enforcement of any legal right or claim

Participants consent to such processing in accordance with applicable data protection and privacy laws and the Mahindra Group's Privacy Policy.

12. Withdrawal of Consent

Participants may request withdrawal of future use of unpublished content by contacting the Mahindra Group.

However, where content has already been published, distributed, broadcasted, archived, reproduced or incorporated into campaign materials, participants acknowledge that it may not be feasible to withdraw or remove such existing uses.

13. Limitation of Liability

To the maximum extent permitted by law, Mahindra Group disclaims all warranties, express or implied and shall not be liable for any indirect, incidental, consequential or special damages arising from participation in the Campaign or use of any Submission.

14. Governing Law

These Terms shall be governed by and construed in accordance with the laws of India.

The courts at Mumbai shall have exclusive jurisdiction in relation to any disputes arising out of or in connection with the Campaign.

15. CONTACT

For queries related to the Campaign, participants may refer to Mahindra’s official communication channels or contact details outlined in the Privacy Notice.

ACCEPTANCE

By participating in the Campaign, you acknowledge that you have read, understood, and agreed to these Terms & Conditions and Privacy Notice.

Consent Form

EXPRESS YOUR CONSENT:

• I confirm that I have read and understood the Terms & Conditions and the Privacy Notice of Mahindra & Mahindra Limited (“M&M”) and I consent to the Processing of my Personal Data for the purposes set out thereunder.
• I give my consent to M&M for collecting and Processing my Personal Data including My Mahindra Story voluntarily submitted by me and to communicate with me either via phone, WhatsApp, or any other medium for the purpose of participating in My Mahindra Story./ #MyMahindraStory Campaign.
• I give my consent to M&M to publish and feature my Submission including my name, image, likeness, photograph, testimony, audio and/or video recording, documents, memorabilia, or biographical details across the Mahindra Group’s internal & external communication platforms including in print advertisements, films, documentaries, digital and social media, corporate websites, press releases, outdoor advertising, internal communications, and corporate presentations.
• I give my consent to M&M to use my Submission in future promotional campaigns, digital or print publications, and brand initiatives across the Group's various entities.
• I give my consent to M&M to retain, archive, preserve, and showcase my Submission for M&M’s corporate heritage and brand history, including to display the same in M&M’s museum and corporate exhibitions.
• I understand that I am free to withdraw my consent given to M&M to Process my Personal Data for all the abovementioned purposes at any time except if M&M has an overriding legitimate use for Processing it as more fully described in the Privacy Notice. If I wish to withdraw my consent, I can write to M&M at the following address or click on the link given below.

Mahindra & Mahindra Limited
Gateway Building, Apollo Bunder,
Colaba, Mumbai – 400 001,
Maharashtra, India
https://privacy-central6.securiti.ai/#/dsr/3923a6d6-3ac5-40a7-acdc-e23eec7770b1

Upon receiving my request, M&M will cease further processing of my Submission for the specified purpose(s). Please note that withdrawal of my consent does not apply to Submissions already published, distributed, or printed by us prior to withdrawal.