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Recycled Wheels, Renewed Dreams


Home Newsroom Stories Recycled Wheels, Renewed Dreams
Author : mahindraadmin   Category : ESG   Published : 9/18/2023

In our enduring journey towards a greener and more sustainable world, we at Mahindra Group have always remained steadfast in our commitment to making a positive impact. Our unwavering dedication to environmental sustainability has given rise to a multitude of initiatives, each designed to weave a tapestry of change for the betterment of our planet. Among these transformative endeavors, one stands out as a true testament to our values and aspirations – CERO.

A Glimpse into the Initiative

Born from the collaboration of Mahindra Accelo and MSTC Ltd., a government enterprise, CERO aims to combat pollution and waste.

CERO, which also means ‘Zero’ in Spanish, is a venture dedicated to Zero Pollution, Zero Wastage, and bringing down the import of Metal Scraps to Zero. It strives to recycle end-of-life vehicles in a manner that is not only ecologically conscious but also profoundly impactful. Our mission extends to recycling a wide array of vehicles, ranging from cars, trucks, and buses to two-wheelers, industrial scrap, and white goods. Our approach utilizes cutting-edge, globally recognized technology to breathe new life into discarded vehicles, all while preserving the delicate balance of our environment.

Our meticulous recycling practices pave the way for the reuse of steel and other valuable materials, consequently safeguarding our precious natural resources. It has helped us conserve 16,800 tonnes of iron ore, 61,800 tonnes of coal, 660 tonnes of limestone, and a staggering 30 lakh litres of furnace oil till now. At its heart, CERO captures our resolve to reduce carbon emissions, adopting environmentally friendly practices that resonate with the very spirit of carbon neutrality.

Empowering Change

The impact of CERO’s mission extends far beyond the realm of environmental conservation; it also holds the power to reshape lives and uplift communities. For instance, this inspiring tale of CERO exemplifies the potential for transformation.

Imagine an end-of-life bus, once a mode of transportation, finding new life as a digital classroom in a Noida village school. This school, devoid of even a single laptop, now has a cutting-edge digital smart classroom – all thanks to CERO's visionary approach. It was in dire need of a computer room and had a space for placing the bus. With the help of Autofabrico Manufacturing Pvt Ltd, we turned a retired bus into a vibrant hub of education. Inside, rows of seats made way for rows of desks, each equipped with a laptop, ready to open doors to a world of knowledge. Having 8 laptops, it became a hub of knowledge. The lives of 275 students were forever changed by a simple yet profound act of repurposing.

This story is a testament to the effect that sustainability can create – it isn't just about saving resources; it's about enriching lives.

Rise for a More Equal World

As we stand at the crossroads of progress and responsibility, Mahindra's Rise philosophy shines brighter than ever before. Our initiative, CERO, encapsulates this philosophy very well.

CERO is more than a venture; it's a promise. A promise to cherish and protect the world we call home. A promise to channel our innovation toward building a greener future. And a promise to empower lives and communities, ushering in a world where equality and ways to reduce carbon footprint go hand in hand!

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