NASCAR Cup Series
Our association with NASCAR is more than a decade old. We were the first Indian company to sponsor a car in the 2009 NASCAR nationwide series. In the 2022 season, Mahindra Tractors has joined Stewart-Haas Racing (SHR) as an anchor sponsor for its No. 14 NASCAR Cup Series team and driver Chase Briscoe. The championship-winning NASCAR team co-owned by NASCAR Hall of Famer Tony Stewart and industrialist Gene Haas has a multiyear partnership deal which will feature Mahindra Tractors, representing Mahindra Ag North America on Briscoe’s No. 14 Ford Mustang for most of the NASCAR Cup Series schedule.