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Anand Mahindra to hand over the Exclusive Edition XUV400 to the highest auction bidder


Home Newsroom Press Release Anand Mahindra to hand over the Exclusive Edition XUV400 to the highest auction bidder
Author : mahindraadmin   Category : Auto   Published : 1/20/2023
  • The Exclusive Edition XUV400 was first unveiled in November this year
  • It comes with intricately detailed and tailor-made design elements- a creative collaboration between Mahindra Chief Design Officer Pratap Bose and the award-winning fashion designer, Rimzim Dadu.
  • The auction winner has the choice to donate his/her bid to support the winners of Mahindra Rise Sustainability Champion Awards announced on November 28, 2022 and/or donate the amount to a not-for-profit of his/her choice
  • The winning bid will be matched by Mahindra and the amount will be distributed amongst the winners of Mahindra Rise Sustainability Champion Awards to support their cause and/or to a not-for-profit
  • Auction registrations are already open on
  • The auction will open on 26th January at 11am and culminates on 31st January, 2023 at 11:59pm,
  • One-of-its-kind XUV400 will be handed over on 10th February, 2023 at Exclusive Mahindra Event during the Formula E weekend in Hyderabad

Mumbai, 20 January, 2023: Mahindra & Mahindra, India’s leading SUV manufacturer, announced that the one-of-its-kind, exclusive edition of All-Electric XUV400, is set to be auctioned. The proceeds from the highest bid will be given for a social cause and distributed amongst Mahindra Sustainability Awards winners towards Clean Air, Clean Energy, Green Mobility and Clean Water. The SUV will be handed over to the winning bidder by Mr. Anand Mahindra, Chairman, Mahindra Group on Feb 10, 2023. The one-off exclusive edition, designed by Mahindra’s Chief Design Officer Pratap Bose in collaboration with young, revolutionary fashion designer, Rimzim Dadu was first showcased at the Mahindra Tech Fashion Tour on November 28, 2022. The winner will also get an exclusive pass to witness the India inaugural round of all-electric FIA Formula E championship in Hyderabad on 11th February, 2023.

The winning bidder has the choice to either donate his/her bid to support the winners of the Mahindra Rise Sustainability Champion Awards announced on November 28, 2022, and/or donate the amount to a not-for-profit of their choice. Furthermore, Mahindra will match the winning bid and distribute it to support the winners of the Mahindra Rise Sustainability Champion Awards, and/or to a not-for-profit.

This all-electric XUV400 fuses cutting edge technology with meticulous craftsmanship by combining Mahindra’s HEARTCORE DESIGN philosophy with the intricate elegance of Dadu's signature style. Donned in Rimzim Dadu Dazzle Blue body colour, which is further accentuated by ultra-premium copper branding elements, dual-tone copper roof and piano black alloy wheels. A sophisticated rendition of Rimzim Dadu x Bose logo, is placed at carefully selected areas, both inside and outside the SUV. These area selections complement the copper trim elements on lower volume and strikingly beautiful dual-tone roof of the SUV.

As you move inside, you would notice luxuriously designed leatherette seats, with an intricately crafted Rimzim Dadu blue embroidery. This design space unfolds further as you lower the second-row seat armrest, where you would be charmed by the subtly crafted logo detail which seats proudly on a premium leatherette material. The designer-duo has also imagined a range of accessories such as the cushions, seat belt cover, keyholder, carry-with-you pouches and an everyday use premium duffle bag, all trimmed in Rimzim’s exclusive metallic fabric material.

Pratap Bose, Chief Design Officer, Mahindra & Mahindra said, “The XUV400 is fast, fun and futuristic. Mahindra design stands for creating products that appeal to the heart of our customers and we call it HEARTCORE DESIGN. It’s about bringing the emotion of car design and the toughness of our products together to create unforgettable experiences. We collaborated with Rimzim Dadu because her work is at the true cutting edge of design. Its futuristic, it’s fun and its beautiful. It blends technology and stunning craftsmanship and that is exactly our philosophy at Mahindra.”

Rimzim Dadu said,“I am excited to collaborate with Mahindra and Pratap Bose to create this exclusive edition of Mahindra’s first e- SUV. The Rimzim Dadu Signature Blue color takes inspiration from textiles and is loaded with our signature design elements. It’s been such an honour to work with legendary automotive designer Pratap Bose and India’s favourite homegrown brand – Mahindra automotive. As a brand, we believe in striving to work towards a sustainable future and Electric cars are a revolutionary step towards that.”

Auction registrations are already open, and one can click on to register. The bidding for the online auction will open on 26th January, 2023 at 11am. It will run from January 26-31, 2023. The entire auction bidding process will be conducted by Ernst & Young. The auction-winner will not only have the chance to own this Exclusive Edition XUV400 but also contribute towards betterment of society through supporting a not-for-profit organization or sustainability causes such as Clean Air, Clean Energy, Green Mobility and Clean Water.

Unveiled on the World EV Day 2022, the XUV400 is a generously sized electric SUV that boasts cutting-edge technology, powerful features and thrilling performance. The XUV400 is designed to stand out on Indian roads and comes with a signature body colour, with sophisticated copper and blue accents. The stunning performance of the XUV400 makes it the first Indian make passenger vehicle with the fastest acceleration in the non-luxury segment as it attains the 100 kmph mark from standstill in a mere 8.3 seconds and goes on to reach a top speed of 150 kmph. The thrilling performance is matched by its exemplary driving range. A full charge delivers an anxiety-free range of 456 kilometres as per Indian driving cycle standards (MIDC).

About Mahindra Rise Sustainability Champion Awards This Mahindra Automotive initiative is instituted to recognise young and rising change makers who have showcased extraordinary commitment to inspire change for a better future. A first-of-its-kind recognition by the Indian auto industry, the Award identifies emerging sustainability icons in the field of Clean Air, Clean Energy, Green Mobility and Clean Water.

By recognising and showcasing their success stories, Mahindra’s aim is to catalyse concerted action on the sustainability front and inspire more people to rise for the larger good. The Awards envision to grow into a unique sustainability platform which creates opportunities and designs pathways for the young change makers of today to rise as the game changers of tomorrow.

The Mahindra Group is committed to become Carbon Neutral by 2040 and the Electric Mobility Vision is at the core of this mission. With the upcoming launch of All Electric XUV400 and efforts such as Mahindra Rise Sustainability Champion Awards, Mahindra is committed to drive this revolution against climate change and lead India towards its ESG mission.

About Mahindra

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate.

The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

Learn more about Mahindra on / Twitter and Facebook: @MahindraRise/ For updates subscribe to

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