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Bengaluru, November 26, 2025: India’s motorsport moment is finally here, and Mahindra is putting India right on the pole position with the launch of the BE 6 Formula E Edition created for a country that’s now watching racing not just as a sport, but as a lifestyle.
Across India, Formula racing and global motorsport viewership is exploding — from weekend screening at cafés, to college clubs recreating race nights, to families tuning in for high-speed entertainment. Racing has become the new-generation culture shift.
And for India, no brand is more authentically part of this world than Mahindra.
Mahindra has been India’s earliest motorsport pioneer - from dominating rally racing decades ago to becoming the only Indian team to win on the global Formula E grid.
That legacy deserves a road car worthy of it.
And there is only one SUV with the swagger, attitude, and cult following to carry the flame.
The BE 6. Loud. Iconic. Defiant. And now… electrified by Formula E.
The BE 6 Formula E Edition brings the adrenaline of the ABB FIA Formula E World Championship to India’s streets – precision driving, aggressive aerodynamics, unmistakable motorsport styling.
This is India’s racing heritage bottled into an electric icon.
Inspired by the Circuit. Built for the City.
R Velusamy, President - Automotive Business, Mahindra & Mahindra Ltd. and Managing Director, Mahindra Electric Automobile Ltd., said, "Our customers conveyed a compelling message, the BE 6 doesn’t just look futuristic, but it also evokes the sensation of being in a racing cockpit once they step inside. They love that it screams electric, unapologetically. We built the Formula E Edition by listening to that energy. Racing is no longer a niche in India; it’s becoming a lifestyle statement. With this edition, we’ve channelled that cultural shift into a machine that celebrates electric performance the Mahindra way - bold, emotional, and proudly made in India."
Nalinikanth Gollagunta, Chief Executive Officer - Automotive Division, Mahindra & Mahindra Ltd. and Executive Director, Mahindra Electric Automobile Ltd., said "Motorsport is India’s new young passion. And no Indian brand has lived this journey more authentically than Mahindra. With the BE 6 Formula E Edition, we are bringing this racing spirit to the street. It’s bold, electric, defiant - and unmistakably Indian."
Pratap Bose, Chief Design & Creative Officer - Auto & Farm Sectors, Mahindra & Mahindra Ltd., said, "Every accent, every surface, every shadow on this BE 6 Formula E Edition was designed with motorsport intensity. This SUV doesn’t whisper racing - it shouts it. This edition is a celebration of India’s rising motorsport culture and Mahindra’s racing lineage."
Kush Maini – Brand Ambassador, Mahindra Electric Origin SUVs, said, "India is falling in love with motorsport, and it’s amazing to see the rise of Formula E fandom. The BE 6 Formula E Edition brings that thrill, that energy, that boldness to Indian roads. It’s the perfect bridge from race to road."
A New Kind of Performance Movement
The BE 6 Formula E Edition delivers everything that made the BE 6 a phenomenon — and adds Mahindra’s electric racing DNA on top.
New Generations. Same Electric Passion.
India’s youth is discovering motorsport as a cultural identity, fandom meets fashion, and adrenaline meets ambition. And the BE 6 Formula E Edition is the SUV designed for this tribe.
Mahindra is proud to announce Kush Maini – Bengaluru-born racer, FIA Formula 2 race winner, amongst India’s fastest drivers and part of Mahindra’s Formula E Racing team – as the face of Mahindra Electric Origin SUVs.
Why Kush Maini?
He represents exactly what BE 6 Formula E Edition stands for:
Mentored by Mika Häkkinen, the legendary two-time Formula 1 World Champion; Kush is already lighting up the international motorsport scene, making him the perfect ambassador for India’s most aspirational electric SUV.
For the Next Generation of Racers: BE 6 Formula E Ride-On
Celebrating this motorsport moment, Mahindra also unveils the BE 6 Formula E Edition Ride-On: a fun, race-themed toddler car designed to spark imagination and create India’s youngest electric enthusiasts.
Available from April 2026 at a price of ₹18,000/-, it mirrors the actual BE 6 Formula E Edition with its mini aero flares and vibrant colours.
Because the future of electric performance starts young.
Collectible and Pure Electric Emotion
The BE 6 Formula E Edition is a collectible eSUV created for fans who want the rush of Formula racing in a street-legal BEV with unmistakable Indian swagger.
Assured Gifts for the first 999 customers of BE 6 Formula E Edition#
Grand Prize for 3 Lucky Winners*
*Subject to Winners obtaining United Kingdom Visa. Responsibility of the Visa stays with the winner
# Conditions apply
$ Full form of MADE – Mahindra Advanced Design Europe
Performance
Design
Safety
Technology
Comfort & Convenience
Below package of features available with BE 6 Formula E FE3:
Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 324000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility SUVs, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate.
The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.
Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise/ For updates subscribe to https://www.mahindra.com/news-room.
Siddharth Saha
Sr. Manager, Marketing Communications, Mahindra Automotive
Email – [email protected]
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