Auto
Everything you want and more, now in Electric
Jaisalmer, January 6, 2026: Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, today launched the XUV 3XO EV starting at ₹ 13.89 Lakh. Designed to cater to the aspirations and sophisticated needs of discerning customers, the XUV 3XO EV perfectly balances urbane design, performance, safety and cutting-edge technology.
The vehicle carries an unmistakable, contemporary stance that feels confident on the road and instantly recognizable as part of the XUV 3XO family. Inside, it blends modern aesthetics with a premium ambience — designed to deliver comfort in every journey. In addition to its stylish design, the XUV 3XO EV offers practical ownership, making it an economical choice for the customers.
The XUV 3XO, launched in April 2024, offered a range of segment-leading features, establishing a new benchmark for the subcompact SUV segment. It has enjoyed tremendous success achieving close to 1.8 Lakh sales since launch. The XUV 3XO EV builds on this foundation for customers who typically use the vehicle for intra-city commutes and want an electric SUV that feels like a smart next step.
Nalinikanth Gollagunta, Chief Executive Officer - Automotive Division, Mahindra & Mahindra Ltd. said, “The XUV 3XO rewrote the rules by bringing aspiration and accessibility together at scale. With the XUV 3XO EV, we are extending that winning proposition into electric mobility for customers who want an EV that simply fits their lives — day after day. The XUV 3XO EV has been engineered around real usage patterns, ensuring that it meets everyday mobility needs reliably. It combines instant electric performance with a package that is tuned for confidence and ease in city driving.”
Space and Comfort - Spacious design that delivers superior comfort for every journey. Dual Zone AC, Electronic Parking Brake with Auto Hold, Panoramic Sunroof, Passive keyless entry (PKE), 6 Way Adjustable Driver Seat, 60:40 Rear Seats.
Thrill and Entertainment – Quickest in the segment – 0-100 km/h in just 8.3 seconds with segment- leading torque of 310 Nm & 110 kW Power. Multi Drive modes – Fun, Fast, Fearless. Twin HD Infotainment & Fully Digital cluster, 7-speaker Harman Kardon Audio with Dolby Atmos.
Tech and Safety – Adrenox with 80+ Connected Car features including remote vehicle control, vehicle status monitoring, trip summary, smartwatch connectivity, and supports in-car apps. Level 2 ADAS with features such as Adaptive Cruise Control, Forward Collision Warning, Smart Pilot Assist, Auto Emergency Braking etc. 360 Degree Surround View System, 35 Standard Safety features including 6 airbags, 4 disc brakes, Tyre Pressure monitoring system and more.
| Variant | Price |
|---|---|
| AX5 | ₹ 13.89 Lakh |
| AX7L | ₹ 14.96 Lakh |
| Variant Walk | |
|---|---|
| XUV 3XO EV AX5 | XUV 3XO EV AX7L
(In addition to features in AX5) |
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Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 324000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility SUVs, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate.
The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.
Siddharth Saha
Sr. Manager, Marketing Communications, Mahindra Automotive
Email – [email protected]
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