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Sets new benchmark in premium SUV segment with bold new design, plush interiors, enhanced power and torque and superior fit & finish
Now available at a new price starting at Rs. 12.32 lakhs (ex-showroom Mumbai, for W5 variant)*
April 18, 2018, Mumbai: Mahindra & Mahindra Ltd. (M&M Ltd.), part of the USD 19 billion Mahindra Group, today launched the Plush New XUV500 which sets a new benchmark in the premium SUV segment with a bold new design, plush, luxurious interiors and higher power and torque. It offers a more pleasurable ride through an enhanced suspension, and comes with a quieter cabin. Starting at an attractive new price of Rs. 12.32 lakhs (ex-showroom Mumbai, for W5 variant)*, it will be available at Mahindra dealerships across India with immediate effect.
Speaking at the launch of The Plush New XUV500, Rajan Wadhera, President, Automotive Sector, Mahindra & Mahindra Ltd. said, “Since its launch in 2011, the XUV500 has been a trendsetter in the premium SUV segment with its great value proposition of head-turning style, aspirational hi-tech features, unmatched performance and best-in-class safety. The XUV500 was the creator of the premium SUV segment in the Rs. 12 to 18 lakhs price range in India and continues to be the frontrunner in the segment when it comes to setting new trends and pushing boundaries. Today, with the launch of The Plush New XUV500, we have strengthened its value proposition further by creating new benchmarks in luxury and styling. It has been designed to meet the customer’s rising aspirations for more premium and luxurious offerings.”
The Plush New XUV500 sets new benchmarks with differentiated offerings, including:
The Plush New XUV500 comes with a bold and head-turning new design comprising a new wider grille with chrome inserts, fog lamps with a refreshing new chrome bezel, an all-new, stylish tailgate with spit tail-lamps and a new spoiler, stunning LED DRLs and larger 45.72 cm (235/60 R18) diamondcut alloys. The interiors of the new XUV500 are now more luxurious and come with a premium new tan and black theme comprising of new quilted tan leather seats, finely crafted soft-touch leather dashboard and door trims and a new piano-black center console. The fit and finish of the new XUV500 has been further refined and its cabin is now even quieter.
Equipped with a more powerful mHawk155 engine the new XUV500 comes with higher power of 114 kW (155 BHP) and higher torque of 360 Nm. The new 6th generation electronically controlled Variable Geometry Turbocharger (eVGT) has improved the low-end torque further, to ensure an even more pleasurable urban driving experience. The enhanced suspension of the new XUV500 promises a plusher ride. New technology offerings in the XUV500 include the industry-first smart watch connectivity and Arkamys™ enhanced audio output.
It continues to offer aspirational hi-tech features, which are not available even in vehicles that are double its price. It is high on safety features with 6 airbags, ABS with EBD, ESP with Rollover mitigation, hill hold and hill descent control and disc brakes on all wheels. In addition, the XUV500 also offers the first-in-class safety feature of Emergency Calling.
Available in 5 diesel variants, including an optional pack, namely W5, W7, W9, W11 & W11 OPT, the new XUV500 will also offer one gasoline option of G AT to customers. It also offers the widest range of diesel automatic variants, namely W7 AT, W9 AT, W11 AT, W11 OPT AT and W11 OPT AWD AT. Customers can now also choose from 7 attractive colors – New Crimson Red, New Mystic Copper, Pearl White, Volcano Black, Moon dust Silver, Opulent Purple and Lake Side Brown
In select cities, prospects can experience the Plush New XUV500 through “Bring the Showroom Home” - a portable, mobile based interactive Virtual Reality experience. This is an all-encompassing and immersive virtual showroom experience wherein customers can explore the XUV500 in 360 degree view through a VR device from the comfort of their home. Customers can also book the Plush New XUV500 online at www.m2all.com and www.syouv.com.
NEW FEATURES AND KEY ENHANCEMENTS IN THE PLUSH NEW XUV500
Bold, new head-turning design
Enhanced Luxury quotient with plush new interiors
Higher Power & Torque
Refinements in NVH and Ride
Cutting Edge & Hi-tech Features
The Plush New XUV500 continues to offer best-in-class safety in the SUV segment. It comes with:
Industry-First Purple Club Engagement Program
The plush NewXUV500 owners get membership of the premium, industry-first, and international award-winning PURPLE CLUB Program that provides lifestyle and service privileges, offering an ownership experience that no other car/SUV can match.
Awards and Accolades
The XUV500 has more than 2 lakh satisfied customers across the world and is one of the most awarded Indian vehicles with more than 30 awards till date. The Purple Club ownership experience program for the XUV500 was awarded the best loyalty program at the CMO Asia Awards 2013 and 2014. The XUV500 has notched up prestigious wins in the INRC 2017 and the Indian Rally Championship (IRC) 2014. It has also won rally-raid events such as the Desert Storm and Dakshin Dare.
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The Mahindra Group is a USD 19 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defense, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses. Headquartered in India, Mahindra employs over 2,40,000 people across 100 countries.
Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise