Mahindra Premieres XUV 7XO with 5 Pioneering Tech Disruptions - Starting at ₹ 13.66 Lakh

• World’s first DAVINCI suspension system
• India’s first ICE SUV with coast-to-coast triple screen across all variants
• India’s first ICE Software Defined Vehicle (SDV)
• India’s first Integrated Dolby Atmos and Dolby Vision Experience
• India’s first ADAS Level 2 with Dynamic Visualisation

Bookings start January 14, 2026 | Deliveries from January 14, 2026#

Jaisalmer, January 05, 2026: Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, today launched the new XUV 7XO, the company’s latest trendsetter. Starting at a price of ₹13.66 lakh (ex-showroom), the XUV 7XO raises the benchmarks set by the gamechanger XUV 700, which has had over 300000 customers since its launch in 2021. The XUV 7XO delivers an experience that rewrites the rules of high-end SUVs by elevating sophistication and technology like never before.

Mahindra has consistently worked towards democratising technology, and the XUV 7XO further exemplifies this commitment by offering advanced features starting from the base variant. The AX variant, featuring Coast-to-Coast 31.24 cm Triple HD screens, Intelligent ADRENOX, Wireless Android Auto & Apple CarPlay, Alexa Built-in with ChatGPT, Cruise Control, Push Button Start/Stop, and 75 safety features—all as standard—makes cutting-edge technology and premium features more accessible than ever.

Great Value across all variants

These are Introductory Prices for first 40,000 customer deliveries (terms and conditions apply).
* Automatic transmission available at an additional ₹ 1.45 Lakh.
^All Wheel Drive variant available at an additional cost of ₹ 2.45 Lakh.

# Delivery Timelines:
AX7, AX7T, AX7L (Starting with pre-booked customers) – January 14, 2026
AX, AX3, AX5 – Starting April 2026

Key Highlights

• Expressive Design: Full-width grille with jewel-like talon accents, Bi-LED projector headlamps with DRLs, diamond-inspired Clear Lens LED taillamps, R19 diamond-cut alloy wheels and super-premium high-gloss piano-black finish exude a ‘tough-premium’ character.
• Experiential Tech: Coast-to-Coast 31.24 cm Triple HD screens, 16-speaker Harman Kardon audio system with India’s first Dolby Vision & Atmos, 540-degree camera with digital video recording, ADAS Level 2 with Dynamic Visualisation, frameless electrochromic IRVM and memory ORVM with auto tilt for reverse, Approach Unlock & Walk Away Lock.
• Smoother in every move: Global debut of the revolutionary DAVINCI damping technology; front McPherson strut & multi-link rear independent suspension with Frequency Selective Damping & stabilizer bar offering superlative ride and handling.
• Exquisite Luxury: 6-way powered co-driver seat with 4-way Boss Mode, front and rear ventilated seats, BYOD, high-density seat foam with first-in-segment plush pads.
• Authentic SUV Legacy: Best-in-segment 2L mStallion TGDi gasoline engine and 2.2L mHawk turbo-diesel engine options, first-in-segment All-Wheel Drive (AWD) in diesel.

R Velusamy, President, Automotive Business, Mahindra & Mahindra Ltd., said, “XUV 7XO is our next step in delivering a truly premium, technology-forward SUV—smoother in ride, sharper in response, and smarter in experience. We are introducing the DAVINCI suspension system—our new valve-based damping technology—for the first time worldwide, delivering a distinctly more plush and settled ride.
ADAS with ADRENOX+, powered by the Qualcomm Snapdragon SA8155P, marks the first introduction of this chipset in an ICE vehicle in India, enabling exceptional computing speed and responsiveness. Inside, a 16-speaker Harman Kardon system, engineered for exceptional spectral balance, is paired with Dolby Atmos and Dolby Vision—introduced for the first time in India. Backed by mStallion and mHawk powertrains and upgraded ADAS, the XUV 7XO offers a drive that feels confident, refined and engaging.”

Pratap Bose, Chief Design & Creative Officer, Mahindra & Mahindra Ltd., said, “We wanted the XUV 7XO to feel instantly recognisable—iconic yet unmistakably new. Its exterior design exudes the trademark Mahindra authentic-SUV character of athletic presence and sophisticated refinement, with an imposing all-new grille featuring a piano-black finish and jewel-like talon accents, as well as Bi-LED projector headlamps with DRLs.
The cabin feels immersive and serene, pairing plush, premium finishes with a futuristic coast-to-coast display and an audio-visual experience that cocoons occupants in luxury. To put it simply, the XUV 7XO has been designed to reshape aspirations and set new standards for sophistication, safety, performance and capability. It takes the SUV experience and raises it to the power of X.”

Nalinikanth Gollagunta, CEO, Automotive Division, Mahindra & Mahindra Ltd., said, “The XUV700 created a new benchmark for India’s SUV market and its momentum has not slowed since. With the XUV 7XO, we are taking that benchmark to new heights.
The segment is evolving fast, expectations are rising and India’s appetite for advanced, high-performance SUVs has never been stronger. The XUV 7XO reflects our commitment to stay ahead of the curve by delivering a product that sets new standards in design, technology and capability. In short, the XUV 7XO is built to be a trendsetter for the future of SUVs and will further solidify our position as a leader in the SUV segment.”

The XUV 7XO moves the game forward with its Unmissable Presence, Spirited Performance, Sci-Fi Technology, World-Class Safety, and Sophistication and Comfort.

Key Features

Social Media Addresses for Mahindra XUV 7XO:

• Brand website: Mahindra XUV 7XO
• Twitter (X): @MahindraXuv7X0
• YouTube: MAHINDRA XUV7XO
• Facebook: Mahindra XUV7XO
• Hashtags: #XUV7XO #MahindraXUV7XO

About Mahindra

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 324000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility SUVs, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate.

The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

Media contact information

Siddharth Saha
Sr. Manager, Marketing Communications, Mahindra Automotive
Email – [email protected]
You can also write to us on: [email protected]