Mumbai, December 23, 2022: Mahindra & Mahindra's Farm Equipment Sector, a division of the Mahindra Group and the largest tractor producer in the world by volume, today celebrated “Kisan Diwas” in a unique way by forming an image of a farmer with 500 nos. Mahindra Tractors at the company’s Nagpur Plant. This honour was bestowed upon the farmers to recognize their noteworthy and purposeful contribution to the field of agriculture, the backbone of the Indian economy. As a part of conveying gratitude towards farmers Mahindra Tractors made a digital film showcasing India's largest tractor installation forming an image of a farmer as #Desh ki Tasveer,"

Also, on this day, host of on ground activities & customer engagement initiatives are planned across Mahindra Tractors dealerships, where farmers can bring in their photographs and order their personalized calendars as well.

On the occasion,Hemant Sikka, President, Farm Equipment Sector, Mahindra & Mahindra Ltd said, “We at Mahindra Tractors adhere to the "Rise for Good" philosophy, whereby we work collectively to enhance the daily lives of the communities in which we live. It is our endeavour to recognize and felicitate the heroes of rural India, our farmers. Our farmers play a multi-dimensional role in the field and execute some of the most challenging tasks, which requires tremendous hard work. We at Mahindra understand their commitment, dedication and contribution in building the nation & with this digital film we express our gratitude towards them with “Desh ki Tasveer”.”

About Mahindra

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate.

The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise/ For updates subscribe to https://www.mahindra.com/news-room

Media contact information

Arthur Serrao
Corporate Communications
Email – [email protected]