The campaign includes Mahindra’s BS IV SCV cargo and Pick-Up range comprising brands like the ‘Bolero Pik Up, Bolero Maxi Truck, Bolero Camper, Jeeto and Alfa.20 NOVEMBER, 2019 | India
November 20, 2019, Mumbai: Mahindra & Mahindra Ltd., a part of the USD 20.7 billion Mahindra Group, today announced its ‘Bachat Ke Antim *60 Din’ offer on its wide range of Small Commercial Vehicles (SCV) including its Pick-Up range. The offer includes promotional discounts ranging from Rs. 20,000 to Rs. 80,000 across the BS IV compliant SCV models and is valid till December 31, 2019.
The campaign includes Mahindra’s BS IV SCV cargo and Pick-Up range comprising brands like the ‘Bolero Pik Up, Bolero Maxi Truck, Bolero Camper, Jeeto and Alfa. The customer can also avail the benefit of exchanging their BS II/ III vehicle with BS IV as of today. The Mahindra SCV range consists of multiple fuel variants and applications.
The SCV and Pick Up range provides superior safety, versatile performance, comfort and cost effectiveness to its customers. With the launch of this new campaign, the vehicles will be available at their lowest prices for a definite time period.
About the models:
Mahindra Bolero Pik-up
This is the flagship model of the Mahindra Pick up range which exceeds customer expectations on parameters like load capacity, power, torque and maintenance costs. It has the biggest payload in the industry with a capacity of 1,700 kgs, the longest cargo deck of 2,765mm (9 ft) and a power output of 52.2kW (70 BHP), making it Maha Strong. Rugged exteriors and stylish interiors make this pick-up the ideal earning machine. With multiple variants including 2WD, 4WD, CBC, & CNG variants – it covers the entire spectrum of needs that customers have from this Pick-up brand.
Mahindra Bolero Maxitruck Plus
The Bolero Maxitruck Plus is an entry-level Pick up aimed at the transportation needs of load stand operators and traders across India, to ensure last-mile connectivity. It comes equipped with the tried and tested, powerful m2DiCR engine with a power output of 63 BHP (46.3 kW) and best-in-class torque of 195 Nm. The Bolero’s style meets Pick up functionality and makes the Bolero Maxitruck Plus an ideal city Pick up.
Mahindra Bolero Camper
The Bolero Camper is a double cabin Pick up which is powered by the Mahindra DI engine and is available in 2WD, 4WD, and Gold versions. This double cabin Pick up model is ideal for customers who look for dual applications- namely, load carrying and people carrying. The Bolero Camper is popular among infrastructure companies, as a cash van, and among contractors & builders across the country.
Mahindra Jeeto Load
Launched in June 2015, the Jeeto Load is the first-ever product in its category with a modular range of eight mini-trucks to cater to the varied needs of sub 1-tone load segment customers. The diesel variant of the Jeeto is available in S, L & X series, and caters to 3-wheeler, micro-truck and mini-truck customers. Jeeto is available in a CNG powered version as well.
The Mahindra Alfa, is the best-in-class 3-wheeler, owing to its strong and stylish body, comfortable ride and a spacious cabin, along with built-in safety and stability features. Besides its excellent mileage, the Alfa also boasts of the lowest maintenance costs in its category and these benefits coupled with the warranty offered by Mahindra translates into higher earnings and peace of mind for the 3-wheeler operator. The Alfa passenger range is available in 3 variants – Alfa Dx, Alfa Champ and Alfa Comfy providing best in class performance and higher earnings.
The Mahindra Group is a USD 20.7 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defence, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses. Headquartered in India, Mahindra employs over 2,40,000 people across 100 countries.
Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise
Media contact information:
Vice President (Communications)
Mahindra & Mahindra Ltd.
Office Direct Line – + 91 22 28468510
Office Email Address – [email protected]
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