Mahindra Launches ‘Scream Electric’ — A Call to India to Cheer for Its Formula E Racing Team

Mumbai, October 15, 2025: Mahindra has just dropped its new campaign – ‘Scream Electric’ – an unapologetic celebration of speed, style, and India’s growing love for global motorsport. The campaign invites fans to feel the rush, find their voice, and cheer louder than ever for Team Mahindra Racing as it heads into the 2025-26 Formula E season.

Alexander Sims Joins Mahindra Racing

19 AUGUST 2020, BANBURY, UK – Mahindra Racing is delighted to welcome Formula E race winner Alexander Sims to the team to compete in the 2020/21 ABB FIA Formula E World Championship.

Highly-experienced in both single-seaters and sports cars, Alexander has achieved success across both types of racing. In his debut year in single-seaters he finished second in the 2008 Formula Renault 2.0 UK Championship, and in the same year won the prestigious McLaren Autosport BRDC Young Driver of the Year Award.