Mahindra Launches ‘Unlimit Bharat’ Campaign on World EV Day in Collaboration with TV9 Network

Featuring Its Electric Origin SUVs – XEV 9e and BE 6

Mumbai, September 9, 2025: Mahindra Electric Automobile Ltd. today marked World EV Day with the launch of an electrifying new campaign in collaboration with the TV9 Network. Titled ‘Unlimit Bharat’, the campaign unites over 100 content creators across India from various genres such as auto, travel, music, finance, technology, and lifestyle. These creators will showcase the versatility and practicality of Mahindra eSUVs, highlighting their limitless potential to ‘Unlimit Bharat’.

Mahindra unveils its first electric SUV on World EV Day – the Fun & Fast XUV400

Mahindra & Mahindra took the wraps off the fun and fast XUV400 electric SUV on the eve of World EV Day. The XUV400 is set to be the first EV from Mahindra to feature the twin peaks logo with satin copper finish, giving it a distinctive presence on the road.