Mahindra's global tractor program, codenamed K2, will be launched under the brand name "OJA"

Mahindra OJA will include 40 tractor models from Mahindra's Future Ready line-up, each with best first-in-class technology features

Mumbai, April 10, 2023: Mahindra Tractors, part of the Farm Equipment Sector at Mahindra & Mahindra Ltd. (M&M), introduced "OJA" as the new brand name for its new future-ready range of tractors from its most ambitious global tractor program, K2. The name “OJA” is derived from the Sanskrit word “Ojas” which symbolises Vitality, Energy & Strength.