Mahindra to sponsor ICC Men’s Cricket World Cup 2023 on Disney+ Hotstar for its Auto and Farm Business

Game-Changing Move: As the Broadcast Associate Sponsor for Star Sports and ‘co-powered’ sponsor for Disney+ Hotstar during the ICC Men’s Cricket World Cup 2023, Mahindra aims to reach a vast and relevant audience across its key target markets, solidifying its visibility throughout the cricketing season. Driving Innovation Forward: Mahindra is all set to create a new standard in connecting with viewers and enhancing their engagement experience with the brand through the ‘Click to Book Test Drive’.