Mahindra Launches ‘Unlimit Bharat’ Campaign on World EV Day in Collaboration with TV9 Network

Featuring Its Electric Origin SUVs – XEV 9e and BE 6

Mumbai, September 9, 2025: Mahindra Electric Automobile Ltd. today marked World EV Day with the launch of an electrifying new campaign in collaboration with the TV9 Network. Titled ‘Unlimit Bharat’, the campaign unites over 100 content creators across India from various genres such as auto, travel, music, finance, technology, and lifestyle. These creators will showcase the versatility and practicality of Mahindra eSUVs, highlighting their limitless potential to ‘Unlimit Bharat’.

Mahindra to Commence Deliveries of BE 6 and XEV 9e Pack Two from End-July

Now with both 59 kWh and 79 kWh Options starting at ₹ 21.90 Lakh and ₹ 23.50 Lakh respectively

Mumbai, July 4, 2025: Mahindra's Electric Origin SUVs have become the EV market leaders in India by value. Thanks to overwhelming customer trust and enthusiasm, one Mahindra electric SUV is sold every 10 minutes across the country.

Mahindra Delivers 3000 All-Electric Origin SUVs Across India

Mumbai, April 9, 2025: Mahindra today announced a major milestone in its electric mobility journey, with over 3000 customer deliveries of its all-electric Origin SUVs—the XEV 9e and BE 6—completed since the commencement of deliveries on March 20, 2025.

Mahindra Electric Origin SUVs create new record in the EV category with booking value of ₹ 8472 crores (at ex-showroom price), securing 30 179 bookings on day 1

Mumbai, February 14, 2025: Mahindra's Electric Origin SUVs—the XEV 9e and BE 6—have collectively registered booking value of ₹ 8472 crores (at ex-showroom price) on the first day of opening. The eSUVs have secured 30 179 bookings. This is noteworthy considering that the total electric passenger vehicle sales in India was about 1 Lakh units for the calendar year 2024.

Mahindra Transforms Customer Journey with the launch of Next-Gen Sales and Service Experience

• Holistic and Seamless Experience: Interactive showcase of INGLO architecture and MAIA artificial intelligence with Hero Features; immersive Sonic Studio experience of Harman Kardon with Dolby Atmos for its new range of electric origin SUVs.
• Reimagined After Sales: Predictive and Remote vehicle diagnostics aided by professionals with technical expertise in eSUVs and strategically located Battery Repair Centers
• Expert assistance throughout the journey: Consultants from premium
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• Mahindra Electric Origin SUVs to Open Bookings for all 9 variants on 14 February, 2025

  • Complete lineup of XEV 9e and BE 6 available for booking from February 14, 2025, 9 AM offering customers the power of choice.
  • Phased production ramp-up of variants to meet growing demand.
  • Deliveries start mid-March 2025 for Pack Three; all other packs between June and August 2025.
  • Customers can add their preference for model and variant of their choice from February 6, 2025, 10 AM onwards on the official website (https://www.mahindraelectricsuv.
    2025-02-05