Ideal Finance rebrands itself to Mahindra Ideal Finance

• New identity aims to capitalize on Mahindra Finance’s wide range of expertise
• Rebranding exercise is an important step on the journey to make Mahindra Ideal Finance a leading provider of financial services in Sri Lanka

Sri Lanka/Mumbai, February 24, 2022: Ideal Finance Limited, a subsidiary of Mahindra & Mahindra Financial Services Limited (Mahindra Finance/ MMFSL), today announced the rebranding of its company name to Mahindra Ideal Finance Limited (MIFL).