Mahindra celebrates International Women's Day with the launch of #DeshkiShakti

Mumbai, March 8, 2023: Mahindra Tractors, part of the Mahindra Group and the world's largest tractor manufacturer by volume, today celebrated International Women’s Day with the launch of a new digital film #DeshkiShakti.

The new digital film highlights the role of women in farming, as successful farmers, decision makers and entrepreneurs.

Mahindra Finance urges people to #BreakTheBias through a special employee video on Women’s Day

Mumbai, March 8, 2022: As a tribute to International Women’s Day, Mahindra Finance today shared a special video message for people all over India. The idea behind this video is to urge Indian citizens to #BreakTheBias when it comes to women driving skills.

The video attempts to break this myth by showing few interesting situations which are drawn from sharp consumer insights. This as, there seems to be a pre-conceived notion or myth that women cannot drive cars impeccably as compared to men.

Mahindra and Zee celebrate International Women's Day by recognizing and empowering Women Farmers with Prerna

• Release short film to build awareness about the contribution of women famers to agriculture
• Highlight the role of Prerna in empowering women farmers

Mumbai, March 08, 2019: Mahindra & Mahindra Ltd , part of the USD 20.7 billion Mahindra Group and Zee Entertainment Enterprises Limited (ZEEL), a media and entertainment powerhouse today celebrated International Women’s Day with the release of a nationwide campaign on the Prerna initiative.