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- Press Release
Mahindra Collaborates with Music Maestro AR Rahman for Sonic Identity & Anthem “Le Chalaang” for its New Range of Born Electric Vehicles
A Symphony of Innovation: Conceived in collaboration with Padma Bhushan and Academy Award-winning music composer AR Rahman, Mahindra's new sonic identity includes over 75 meticulously crafted sounds, like drive sounds and experience modes. Groundbreaking collaboration: Mahindra, HARMAN, and Dolby Laboratories Unite to Bring Immersive Dolby Atmos® Audio to Born Electric Vehicles. Sensory Experience: The electric SUVs will feature a factory of soundscapes, ranging from serene quietness to interactive sensual sound experienc
16 Aug,2023 - Press Release
Mahindra unveils a dynamic new visual identity for its new range of Born Electric Vehicles along with an Anthem “Le Chalaang” composed by AR Rahman
#LeChalaang #TakeTheLeap
16 Aug,2023 - Press Release
Mahindra Takes the Covers Off its “Vision Thar.e” – An All-New, Born Electric Avatar of the Iconic SUV
Breakaway Design Philosophy: Vision Thar.e represents a revolutionary leap in design, preserving the robust DNA of the iconic brand, and emphasizing the ‘explore the impossible’ philosophy. Electric Innovation: The Thar.e boldly strides into the future on the INGLO-born electric platform, equipped with a cutting-edge high-performance AWD electric powertrain. Sustainability in Action: Incorporating 50% recycled PET and recyclable uncoated plastics, Thar.e's construction showcases a sincere commitment to environmental stewa
16 Aug,2023 - Press Release
Mahindra Unveils Its Global Pik Up Concept for International Markets
The Global Pik Up (Project Code Z121): Based on the Tough & Versatile New Gen Ladder Frame platform, the Global Pik Up is engineered to deliver performance, safety, utility, and robust capability. Authentic Design: Designed at Mahindra India Design Studio (MIDS), the pickup concept reflects Mahindra's interpretation of an authentic lifestyle pickup. Safety: Will come equipped with Level-2 ADAS, Trailer Sway Mitigation, All-Around Airbag Protection, Drowsy Driver Detection, 5G Connectivity, and more. Techn
16 Aug,2023 - Press Release
Mahindra OJA set to Transform Farming in India, with the launch of 7 Revolutionary Lightweight 4WD Tractors
Built Tough in India, for India & the World
15 Aug,2023 - Press Release
Mahindra launches 4 Revolutionary OJA Tractor Platforms; Set to Transform Farming Globally
Built Tough: To take on any Challenge
15 Aug,2023
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