Did you know that in Itanagar, SUVs and cars are more than just vehicles? They're a passion! Almost every household boasts multiple rides, with the Scorpio Classic and Scorpio-N leading the demand charts. Where there's a love for wheels, there's a market waiting to be served.
Enter the Mahindra showroom in Itanagar, breaking barriers as the first all-women showroom in the North-East. And at its helm is Tepi Nyigor, a woman whose journey to leadership was anything but conventional.
As a child, Tepi dreamt of professions like being a doctor or lawyer, never envisioning herself in the automobile industry. Yet, here she is today, leading the charge with six years of experience under her belt. Inspired by her supportive team and the showroom's female owner, she's driven by a single goal: to provide for her family and be an inspiration to the young girls in the region.
Running an all-women showroom comes with its own set of challenges. Some customers insist on speaking with male salespersons, but Tepi handles these situations with grace, reassuring them that her team is more than capable of addressing their needs.
Empowering her team is Tepi's forte. She encourages entrepreneurship and innovation, instilling the Mahindra ethos of finding unique solutions to meet targets.
Tepi's story isn't just about selling cars; it's about paving the way for a new generation of dedicated workers. In Arunachal Pradesh, where females make up 50% of the workforce, Tepi and her team serve as a shining example of empowerment, inspiring others to believe in themselves and pursue their dreams with passion.
What happens in the Mahindra showroom in Itanagar when a customer asks for a male salesperson? Read more to know:
Mahindra Rise presents #SheIsOnTheRise - stories of women who make the world a little better not just on #WomensDay, but everyday.
Next in the series is Tepi.