story 3story 3story 3
Auto Journey HomeSmart CitiesMahindra RiseContact Us

By 1995 we were building our capabilities in indigenous product development. In 1997, the first product to emerge from a newly-refurbished shop was a pick-up truck, followed by the Bolero which replaced the Armada

Armada

Armada
MORE

ARMADA
Launched in 1993

BOLERO

  • Used the Armada’s chassis, roof and door
  • Low investment – around ₹300 million
  • Widened our product range

Bolero
MORE

The Bolero appealed to people’s aspirations – giving them the freedom to go anywhere. It was a new-breed SUV that not only widened our portfolio, but also redefined our image in the minds of the people.

But we needed to do more, and tranform more rapidly. Through global partnerships, we were stepping up our game in India.

Bolero: India’s No.1 SUV