Since her childhood years in Chandigarh, Sana Arora felt a strong need to help people and contribute to society - a calling she couldn’t ignore.
Today, she is a key member of Mahindra’s Innovation team in Mumbai. While she identifies whitespace opportunities as part of her corporate day job, she is also committed to another crucial role - being a changemaker for society.
Sana founded the The Feed’em Movement, an initiative with a mission to eliminate hunger in India. She has helped serve 1,50,000+ meals to the underprivileged, organised more than 120 drives and mobilised close to 3,000 citizens.
When she moved to Mumbai, she was saddened by the poverty around her and started the initiative in 2017. Initially, she collected leftover food from her neighbours as donations. She soon realized that donating ration would be better suited to the needs of many underprivileged communities – the homeless, women in shelter homes, slum dwellers and night school students.
Even though access to food is a basic human right, rallying support was challenging. “Hunger is a pervasive problem with 189 million undernourished Indians. It’s not a very ‘happening issue’, so to speak. It wasn’t easy to get donations for such a widespread problem.”
But she persevered and established The Feed’em Movement as a trust in 2019.
She didn’t let the movement lose momentum, even during the pandemic. “Like any other business that had to reinvent, we had to relook at how we approached donation services. So, we did.” Feed’em promptly tied up with other volunteer groups, identified local vendors and community representatives to supervise distribution. They also put a photo-based verification system in place. She says, “People have become kinder and more open to giving.”
As a Global Shaper with the World Economic Forum, Sana continues to give The Feed’em Movement a global platform. She is also dedicated to bringing the organisation’s long-term vision to life – enabling people to feed themselves every day - by working on generating livelihood opportunities for urban poor and tribal women.
Mahindra salutes employees like Sana, who drive positive change to build a stronger community and a better India. #Rise