Rise for GoodMahindra Group Contributes Rs 1 Crore to Help Rebuild Kerala

Heavy monsoons and the resulting floods in Kerala have been a calamity for the southern state with 400,000 people left stranded in relief camps and over 500 dead. The Union Government declared the flood a Level 3 calamity.

During this difficult time, the Mahindra Group has stepped forward and contributed Rs 1 crore to the Chief Minister’s Distress Relief Fund to help rebuild the state of Kerala.

Beside this contribution, other companies within the Mahindra Group have been helping with relief and rehabilitation in the disaster affected areas of the state —

  • 40 vehicles have been provided to deliver food to relief camps, 450 Mahindra Thar owners are helping NGOs in rescue missions and 25 more vehicles are being mobilized for rehabilitation work by District Collectors.
  • Mahindra Holidays have provided speed boats and the stranded have been given shelter, food and medicine at the resort banquet halls.
  • Tech Mahindra has been distributing clothing, blankets, food items and medicine in Kodagu and Wayanad districts.
  • M&M is setting aside Rs 5 crore to help customers in Kerala get their flood-damaged vehicles repaired, especially those who use their vehicles to earn their livelihood.
  • The Mahindra Group has set up a ‘Relief & Rehabilitation Nodal Committee’ at the Mahindra office in Kochi to coordinate relief activities by other Group companies like the Automotive & Farm Equipment Sector, Mahindra Finance, Club Mahindra and Mahindra Logistics.
  • To help the students of Kerala get back to school, M&M’s Auto Sector spearheaded a collection drive for notebooks. About 165 employees donated 2,250 notebooks in a single day.

Intensified rescue operations, the improvement in the weather and receding waters bring with it the much-needed hope of quickly restoring normalcy in ‘God’s Own Country’.

GlobalPF0 ‘Pure Design’ Philosophy, a Success at Pebble Beach

Automobili Pininfarina recently released the first official image of its PF0 electric hypercar concept model following a positive program of private viewings in Pebble Beach during the Monterey Car Week in California from August 23-26.

Automobili Pininfarina CEO, Michael Perschke and Design Director, Luca Borgogno introduced the PF0 concept model to invited guests at Pebble Beach — vital for the new car brand as the US will be its strongest market given the demand for electric cars, performance cars and, historically, Pininfarina-styled cars.

Prospective clients of the limited-run hypercar will be the ultimate judges of the PF0 design, and four days of private viewings hosted by Perschke and Borgogno left the new team encouraged and excited by the initial feedback. The overwhelming response highlighted how successfully the PF0 balances overall design purity and elegance with innovative functional treatment of aerodynamic surfaces and structures.

Michael Perschke, Automobili Pininfarina CEO, said, “For a new car company, this US launch program was hugely challenging, exciting and ultimately rewarding. Our guests in Pebble Beach were classic and performance car aficionados, who judged that the PF0 design delivered the right balance of beauty and functional performance visuals. They came to see classic Pininfarina and weren’t disappointed.”

Michael added, “Most importantly, we have some great feedback from clients who have owned numerous Pininfarina-styled supercars. We know we are on the right track and we will now return to Europe to deliver on our aim of producing the world’s most beautiful, innovative and rare hypercar.”

Six months before the final PF0 design and names are revealed at the Geneva Auto Show in March 2019, the Pebble Beach feedback also indicates that demand will outstrip supply for what will be the first production road car designed, produced and branded Pininfarina — a long-held family dream first raised by founder, Battista ‘Pinin’ Farina.

Rise for GoodM&M Part of Prestigious Fortune Magazine ‘Change the World’ Global List

Mahindra & Mahindra recently made it to the list of top 25 companies in Fortune’s ‘Change the World’ global listing. Mahindra, placed 23rd, has been recognized for its significant 44% reduction in carbon emissions over the past seven years.

Chairman Anand Mahindra tweeted, “We’re proud to be one of the only two Indian companies in this list. Thank you @Fortune Magazine for the recognition. It will spur even greater effort by us.”

Here are five ways in which Mahindra is ‘Doing Well by Doing Good’ and continuously driving positive change:

  • The first global company to sign EP100, a commitment to double energy productivity by 2030.
  • The first Indian company to announce an internal carbon price of USD 10 per ton of carbon emitted.
  • Re-engineered its manufacturing processes to use 63% less energy to produce a vehicle and 33% less energy to produce a tractor over the past eight years.
  • Five manufacturing plants are certified as ‘Zero Waste to Landfill’.
  • At the Group level, businesses such as electric vehicles, green buildings, micro-irrigation, solar power and smart IT are worth over USD 480 million.

From embedding sustainability as a business driver across the Group to empowering individual businesses, Mahindra & Mahindra is building a smarter business model that reimagines its contribution to a thriving society and healthy planet.

GlobalPeugeot’s ‘Monster Metropolis’ takes on China

Conventional scooters in China can take a backseat. Mahindra-owned Peugeot has taken over Chinese roads with the launch of the imposing Monster Metropolis three-wheeled scooter.

The Peugeot Metropolis is the world’s first scooter with hazard lights that are triggered during emergency breaking. The scooter is also tuned for comfort with a single hydraulic shock absorber at the front and dual shocks at the rear.

The Metropolis with its ‘Urban’ and ‘Sport’ riding modes is powered by a 400 cc PowerMotion LFE engine, mated to an automatic gearbox.

The scooter, designed for long distance touring, ups the cool quotient with keyless ignition, a parking brake, tire pressure monitoring system and a USB charging facility.

Rise for Good0 to 60,000 - The ‘Red Rubies Revolution’ in Wardha

The Wardha Family Farming Project (WFFP) has transformed the lives of farmers in Wardha, Maharashtra by employing sustainable cultivation practices for the growing of pomegranates. This July, the first harvest of ripe, luscious pomegranate was plucked and delivered, which helped raise farmers’ income from 0 to Rs 60,000 per acre, at the current plant age of 2½ years.

Wardha, 100 km from Nagpur, was synonymous with agrarian distress. In 2015, disturbed by the farmers’ plight, Mahindra and the Naandi Foundation initiated the WFFP, which has become one of Mahindra’s top CSR programs. The project converted over 1,000 acres of low yield land, to high-value pomegranate plantation spread across 79 villages, benefitting more than 750 farmers.

The WFFP is helping farmers every step of the way — from land preparation, to implementation of the drip irrigation systems, plantation, institutionalizing bio-dynamic farming and capacity building. Mahindra and the Naandi Foundation ensure that the farmers use only the best, organic and non-chemical methods of farming, and in turn reap not just a good crop but also maintain a sustainable livelihood.

Manoj Kumar, CEO, Naandi Foundation, said, “Luckily for us Mahindra Group could foresee this as a vision and supported us to create this entirely new narrative for Indian agriculture. In less than three years, ours is the only oasis in the desert like rain-fed terrain. Farmers are delighted at their maiden pomegranate harvest and record prices earned. We think the “Red Rubies Revolution” has just begun and Wardha will be the center of India’s agriculture Renaissance.”

Ashok Sharma, MD & CEO, Mahindra Agri Solutions Ltd., said, “The first harvest of pomegranates encourages us to introduce initiatives that can support farmers and usher in hope and prosperity to the community. Farming 3.0 aims to educate farmers about new technologies and provide them with real-time information, leading to enhanced productivity and farm income.”

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