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Innovation
Tech Mahindra - Pioneering Blockchain Technology in India

Tech Mahindra has signed a MoU (Memorandum of Understanding) with the Telangana State Government to launch India’s first Blockchain district in the state at The International Blockchain Congress in Hyderabad.

Blockchain is a digital and decentralized public ledger meant to record any cryptocurrency-related transactions (the underlying technology on which Bitcoin runs). The nature of the Blockchain is such that it creates a permanent record of every digital transaction and is visible to all entities on the Blockchain. This makes it easier to digitize code and insert any document on the Blockchain such as smart contracts, land deed records and healthcare data. So instead of data being contained with a single centralized authority, it can be distributed in an encrypted manner within the entire community, thereby reducing the chances of the data being compromised due to a cyberattack.

The Telengana Government will now allocate land and other infrastructure for the cluster to create a Blockchain ecosystem in India.

Speaking at the International Blockchain Congress, IT Minister, K.T. Rama Rao said, "The Telangana Government is proud to pioneer the first-of-its-kind Blockchain District in India. With support from Tech Mahindra, we envision to set a global benchmark in providing cutting-edge Blockchain technology solutions and platforms across industries. It is not just a proud moment for Telangana but India as a global leader in the digital era.”

This district will be a Center of Excellence for Blockchain and will work as an incubator for the proliferation of Blockchain technology for the public good. Tech Mahindra will provide the platform and technological assistance.

While delivering the keynote address, C.P. Gurnani, CEO & MD, Tech Mahindra, said, “The launch of the Blockchain District is a moment in history, a global talent hub which can unlock the value of Blockchain technology in democratizing data and solving big scale world problems. It is also a huge step in re-skilling and right-skilling the workforce of the future. Blockchain experts will be our crowning jewels as together we work towards making India the Blockchain capital of the world.”

India’s biggest industry Blockchain conference was also the launch pad for the country’s largest Blockchain initiative, Eleven01 Protocol. This multi-year initiative will be a joint collaboration between Tech Mahindra and the Eleven01 foundation.

The idea behind the Eleven01 Protocol is to create an indigenous Blockchain protocol that has local government compliance standards built in. It will act as an enabler for Indian Blockchain startups or companies to reduce their reliance on foreign technologies to build decentralized applications. Globally, the only other areas with a Blockchain district include those in South Korea and China.

Rise for Good
Mahindra’s #LadkiHaathSeNikalJayegi Bolsters Girl Child Education

Along with Project Nanhi Kali, #LadkiHaathSeNikalJayegi campaign of the Mahindra Group is not only dispelling misconceptions, but also encouraging society to empower girls with education.

Among the activities to reinforce the movement is the film that shatters the myth that the discrimination against educating a girl child exists only in rural India - it is prevalent in cities too. The film, shot in a semi-urban setting, through a conversation between a girl and her father, challenges the prevalent mindset and provides a new perspective to the adage ‘Ladki Haath Se Nikal Jaayegi’.

Interestingly, the other nuances of the film have been drawn from a social media listening exercise on social issues:

  • Girl child education is among the most talked about issues online.
  • It is a common desire among parents to be protective of daughters. Even working mothers felt the need to restrict their movements.
  • Men often self-appoint themselves as protectors of women.
  • It is an accepted belief that certain jobs are for women, and certain jobs aren’t.

Sheetal Mehta, Senior Vice President -- CSR and Executive Director, K.C. Mahindra Education Trust, explaining the purpose of the campaign, says, “With over two decades of experience in educating girls, Project Nanhi Kali has sufficient evidence that education is the only tool which enables girls to rise from a life of poverty, and go on to live a life of dignity. The objective of this campaign is to change attitudes towards girls, by giving a positive perspective to the phrase #LadkiHaathSeNikalJayegi. We hope that every Indian citizen, will not only view this film, but also help spread awareness and contribute to this worthy cause.”

“Mahindra is a socially responsible and trusted brand but with our RISE philosophy, we not only want to do good in the community, but also aim to inspire others to do good in order to drive societal change. This is the heart of Mahindra’s ‘Rise for Good’ campaigns. With the #LadkiHaathSeNikalJayegi campaign we’re turning this phrase on its head into a message of positive empowerment for girl child education and their ensuing success,” said Vivek Nayer, Chief Marketing Officer, Group Corporate Brand, Mahindra Group.

For decades, Mahindra Rise has been supporting the cause of educating the girl child. Project Nanhi Kali, since 1996, has empowered over 350,000 girls including 153,999 girls in this past year. This reach has been possible thanks to over 4,560 Community Associates, who tutor our Nanhi Kalis for two hours every day, six days a week through the year, working across 5,262 Academic Support Centers in remote, tribal, and rural pockets, as well as urban slums in 11 states of India.

"This film is an ode to the unsung heroes, who reject our society’s patriarchal mindset and encourage their daughters to fly. It is a celebration of a girl child’s dreams and her father’s determination to make it happen. It changes the meaning of this often-used phrase 'Ladki Hath Se Nikal Jaayegi’ and instead uses it to make a case for putting her destiny back into her own hands," says Robby Mathew, Chief Creative Officer, FCB Interface..

The critically-acclaimed campaign has gone live across all digital channels of Mahindra Rise. To spread the word and create a movement to support the cause of girl child education, other activities are being planned to celebrate women who have achieved greatness by taking that crucial first step.

Innovation
Swaraj Tractors launch a 24x7 Customer Service App

Driven by 50 years of insight, the largest selling tractor brand in the world is bringing tomorrow’s technology to rural India through the Mera Swaraj App that will connect buyers and dealers. This has added a new dimension to Customer Relationship Management (CRM) and farm tech prosperity, Farm Equipment Sector M&M Ltd. has launched the 24x7 customer service app.

Driving rural prosperity has always been one of the defining goals of the Mahindra Group since its association with India’s Green Revolution in the 1960s. With end-to-end mechanization, agro inputs and post-harvest services, Mahindra has empowered farmers in India and abroad.

Focusing on the long-term association that Mahindra builds with its customers, Rajiv Rellan, Sr. VP Sales and Marketing Swaraj Division, says, “Mera Swaraj App has been designed keeping in mind our focus and desire to provide our customers with the best in class product and services to build an admired brand for customer centricity.”

The user-friendly Mera Swaraj App has been divided into different sections –

  • Mera Swaraj - shows the user’s registered Swaraj tractor, implements and accessories.
  • Swaraj Service - helps the customer to schedule a service and access DIY videos for self-service assistance.
  • Naya Swaraj - provides information on new product range of Swaraj including tractors and implements. Customer can also request a demo of a new product using this feature of the app.

Soon this app will become a one-stop shop for any tractor owner in India. With the integration of other tractor and load exchange platforms like Digisense, Trinngo and My Agri Guru, the Mera Swaraj App will be the first-of-its-kind technological platform that is multi-application and multi-product enabled.

Innovation
M&M is Among Five Biggest Spenders on R&D

Mahindra & Mahindra’s ambition to be a technology and innovation driven brand has placed it among the five biggest spenders on R&D in India. This was highlighted in data sourced from the Society of Indian Automobile Manufacturing (SIAM) and Center for Monitoring Indian Economy (CMIE). In 2016-17, M&M invested Rs. 2,075.8 crores in R&D, which was 40.02% of its gross profit that stood at Rs. 5,187.5 crores. The company is working towards next-gen technologies and innovations in centers across India, USA, South Korea and Europe, with a focus on connected cars, superior vehicle performance, network solutions, cloud computing and mobility in IT.

Tweet of the Week

MichaelPerschke‏, CEO, Automobili Pininfarina

@automobiliPinin we are proud that our #PF0 Showcar is leaving for #PebbleBeach2019 for its first private viewing for some of the most exclusive clients and start the voyage for our brand!

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