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Proud Fathers for Daughters

There were people from all walks of life — celebrities, industrialists, Mahindra employees and Nanhi Kalis. About 294 fathers who were proud to be at Mehboob Studios, Bandra, with their daughters, took part in a photoshoot that not only captured their special moments but also lit up the lives of underprivileged girl child across India.

The fifth edition of ‘Proud Fathers For Daughters’ held on 0ctober 6-7 raised Rs. 28,46,000 that will go toward the education of 507 Nanhi Kalis. Over the last four years, this event has funded the education of more than 1,200 girls. At the event, Project Nanhi Kali committed to educating half a million girl children over the next three years.

Anand Mahindra, Chairman, Mahindra Group, said, “The World Bank has stated that educated women help lift households, communities and nations out of poverty.

Nothing could be less ambiguous. If India wants to escape the gravitational pull of poverty, then it cannot afford to waste a moment in ensuring education for all girls. Through this pledge by Project Nanhi Kali, we are striving to overcome the societal, economic and cultural barriers that prevent girls from claiming their right to an education.”

Fashion photographer and Bollywood film producer Atul Kasbekar had conceptualized the event along with Mahindra Group Chairman Anand Mahindra, after the Nirbhaya incident. Renowned photographers from the world of fashion and advertising like Colston Julian, Jaideep Oberoi, Prasad Naik, Rohan Shrestha, Tarun Khiwal and Avinash Gowariker were all part of this annual event.


Pininfarina, Peugeot Motocycles debut stylish new models at Paris Motor Show 2018

For Pininfarina’s client VinFast, a Vietnamese car company, the Paris Motor Show 2018 was the world premiere for its two premium cars — the LUX A2.0 sedan and LUX SA2.0 SUV, that display VinFast’s philosophy of ‘Vietnamese – Style – Safety – Creativity – Pioneering’ through the world-class design language developed with Pininfarina’s design team in Italy.

The two cars were manufactured in VinFast’s atelier in Cambiano, Torino. Pininfarina also designed VinFast’s booth at the Paris Motor Show 2018 that brought together the experience of architecture, interior design and experiential spaces.

Also, with the Paris Motor Show 2018, Peugeot Motocycles ended its 70-year hiatus by showcasing two new concept motorcycles ― the P2x Roadster and P2x Café Racer, which will be on sale in Europe from 2020. The motorcycles have an engine displacement of 125cc and 300c.

Peugeot plans to launch seven new models across premium scooters, electric scooters and motorcycles over the next three years.


Automobili Pininfarina Invests to Drive Future Growth

From its new Munich headquarters, Automoibili Pininfarina recently made power-packed announcements that will drive its future growth. These included the strengthening of its management team, securing cutting-edge electric powertrain technology and putting Formula 1 and Formula E experience in the PF0 hypercar’s driving seat.

Building on the successful debut of the PF0 luxury electric hypercar concept to potential supercar owners, luxury car retailers and automotive connoisseurs in Monterey and Pebble Beach last month, the Automobili Pininfarina team returned to Europe to set in place the business foundations and partnerships that will lead to the delivery of the first PF0 in late 2020. The ultra-exclusive, luxury electric hypercar codenamed PF0 will be launched at the Geneva Motor Show in 2019, with production beginning in 2020.

Dr. Pawan Goenka, Mahindra & Mahindra Managing Director and Chairman of Automobili Pininfarina Statutory Board, said, “It begins in Munich, bringing together the greatest minds and most innovative technology partners in the world, and investing in the right people and suppliers."

As electrification becomes both a genuine powertrain performance option and a necessary engineering solution for the modern world, Automobili Pininfarina has secured a unique technical partnership with technology powerhouse, Rimac to provide battery and drivetrain expertise, software and hardware, in a contract worth up to 80 million euros.

With nearly 20 years of top-level motor racing experience to call upon, including 183 Formula One races, six 24 Hours of Le Mans entries and an unprecedented 44 Formula E races, with Mahindra Racing, Nick Heidfeld has confirmed his role as a development driver for the Automobili Pininfarina team. Heidfeld will be responsible for honing the PF0 vehicle dynamics program from the start of 2019, with a clear personal ambition — to help develop the most enjoyable electric performance car in the world.


A Greener Life at MWC

It’s going to be a greener life for residents of Mahindra World City, Chennai, as 1.5 lakh saplings were recently planted by 15,000 volunteers including residents, students and employees of various corporates.

These tiny saplings will enhance the green cover of 40 acres of land across MWC, Chennai and will bolster local biodiversity while also reducing the carbon footprint.

Nearly 40 gardeners have been appointed to tend to the saplings as they grow into trees.

MWC’s partners in this urban forestation drive to create sustainable communities included The Times of India and Hero MotoCorp.


MANA Opens Agriscience Learning Center in Detroit

Mahindra Automotive North America (MANA) continues to empower Detroit residents, this time by setting up the Mahindra Agriscience Learning Center at Detroit’s Pingree Farms through the Urban Agriculture Grant Program. At the on-site study center, students will focus on learning agricultural and animal science, while the farm expands their agriscience curriculum and student enrollment.

Rick Haas, CEO and President, Mahindra Automotive North America, said, “The Mahindra Agriscience Learning Center will provide an excellent educational environment for students and community members to study and learn a wide range of food production techniques.”

The learning center was established with the conviction that education is the key to future sustainability in Detroit and beyond. This state-of-the-art learning center will focus on a well-rounded program to train a new generation of farmers and growers.

Since the initiation of the Urban Grants Program in 2015, MANA has donated nearly a half-million dollars in cash and farm equipment to 13 non-profits to support sustainable farming and gardening throughout South East Michigan. Groups that have received Mahindra grants or equipment over the past years have grown and distributed more than a million pounds of fresh food to Detroit residents.

In fact, MANA’s grant program has led Fortune magazine to include the Mahindra Group in its recent 2018 “Change the World List” that has 25 businesses across the globe working to “help the planet and tackle social problems.”

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