Mahindra and Ford Deepen Strategic Relationship

Mahindra and Ford are driving their strategic relationship forward with the recent announcement of collaborations on powertrain sharing and connected car solutions.

The partnership began in September 2017, followed by the signing of five Memoranda of Understanding (MoU) in March 2018. Now on October 17, the two automotive leaders signed two agreements on powertrain sharing and the development of a suite of connected car solutions through a joint telematics control unit. The connected vehicle solution will be deployed across both Mahindra and Ford vehicles.

On powertrain sharing, the Mahindra Group will develop and supply a low-displacement petrol engine to Ford India for its present and future vehicles.

The BS-VI compliant powertrain will help Ford extend and strengthen its existing offering of petrol engines that currently includes the all-new three-cylinder Ti-VCT family.

Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra, said, “We are confident to meet customer expectations by working together in a number of joint development areas. We will continue to identify the synergies that exist between the two companies.”

The partnership continues to make progress on product development for India and emerging markets, including co-development of compact SUVs and electric vehicles.

Mahindra Racing Announces New Driver Lineup for Season 5 of Formula E

Mahindra Racing, one of the founding teams of the world’s first all-electric racing series, has announced its all-new driver lineup for the 5th Season of the prestigious ABB FIA Formula E Championship.

Former Formula One (F1) driver and 2015 DTM Champion Pascal Wehrlein will make his Formula E debut. He will be joined by a highly experienced double Formula E race winner, Jérôme D’Ambrosio.

The Formula E championship this year will feature 13 races in 12 cities across five continents starting in the Middle East on December 15.

There is more excitement -- the Mahindra Racing team unveiled its new livery for the M5Electro, the new Generation 2 Formula E car. The design is an evolution of the team’s iconic red, white and blue color scheme that reflects the new design of the Gen2 Car.

Pascal Wehrlein is thrilled. He said, “It’s a small team but with really high ambitions. I want to achieve the best possible results and I have a feeling the team is the right environment for me. I’m looking forward to the season and I will give my best.”

Jérôme D’Ambrosio said, “I think we have a great team and a really dedicated bunch of people with the possibility of doing something great, so I am really motivated to make sure that we achieve the results that the team deserves.”

German racer Nick Heidfeld, who has been a part of the Mahindra Racing family, has a new advisory role as Official Test and Reserve Driver. He said, “Having been part of the successful growth of the team for three years now, and experiencing such motivated and qualified people in the team, it is a natural transition to further assist the team based on my motorsport experience.”

Stay tuned for more updates.

Y400 All Set to Make Heads Turn

2018 will close on a glorious note. Following closely on the heels of the well-received Marazzo, is the Y400, a luxurious SUV that is expected to make heads turn following its launch on November 19.

Rajan Wadhera, President – Automotive Sector, M&M Ltd. said, “The Y400 is one of the most eagerly anticipated launches of this year. Positioned in the high-end SUV segment, the Y400 is a high-end, full-sized SUV that offers luxury and exclusivity in its tasteful design, lavish interiors, thrilling performance and best in class features. We are sure that it will further enhance our SUV portfolio.”

The all-new luxurious SUV will become the flagship of the Mahindra automotive product line-up, and will be made at the company’s Chakan plant in Maharashtra.

Talking about the reception to the Marazzo, Veejay Nakra, Chief of Sales and Marketing, Automotive Sector, Mahindra & Mahindra Ltd. said, “We thank our customers for the tremendous response and are delighted with the number of bookings received for the Marazzo within just one month. This reaffirms the immense popularity Marazzo has garnered in such a short time. Marazzo has been highly appreciated by the auto community and buyers alike for its excellent value proposition.”

‘Mileage ka Master’

Mahindra and Mahindra (M&M), the market leader in tractors and Castrol India, the leading automotive and industrial lubricant manufacturer, signed a strategic partnership agreement on October 11, under which Mahindra will endorse a range of Castrol products including aftermarket engine oils and transmission fluids for Mahindra tractors. They will be marketed under the brand name ‘Mileage ka Master’ (MKM).

The partnership will also see Mahindra develop an exclusive formulation of lubricants for their tractor engines and wet-brake applications. Castrol will use its pan-India distribution network to supply the product after it has been developed.

Gold for Good Health

The health and wellness mantra of enabling employees to take charge of their mental and physical wellbeing has been recognized at the Arogya World Healthy Workplaces Award 2018. The Group Corporate Office (GCO) of M&M reached the gold level.

The Group Corporate Office of the Company is constantly reinventing workplace practices to promote the overall well-being of their employees. Beside encouraging employees to take charge of their health, M&M is also introducing initiatives for a more productive and holistic work environment. Here are some ways:

  • Building strong work relationships –Work-life balance and employee engagement is ensured through quarterly social gatherings, fireside chats with senior leaders, knowledge management interventions, and numerous webinars.
  • Encouraging healthy habits – M&M’s Group Communication Office (GCO) has a medical panel of efficient doctors, dedicated to its employees at Mahindra Towers, Worli. A canteen committee monitors the quality, hygiene and nutritional value of daily food that is served to the employees. The canteen also offers organic and healthy Saboro products. Following the ‘No Smoking’ in public places policy stated by the Government of India, the office premises is a ‘smoke-free zone’. There is also a counselling cell to assist those intending to give up the addiction.
  • Improving mental well-being – Regular yoga sessions, Stepathlon, Marathon Runners’ Group, and a well-equipped gym with trainers ensure employees maintain their health and well-being.
  • Fostering a culture of wellness – The GCO conducts M-Cares, an annual employee engagement survey to monitor their employees’ emotional health. Relationship Management Program, Reflective Conversation, Potential Life Journey, and Coaching & Mentoring Programs help the emotional well-being of the employees.

Mumbaikars, Are You Listening?

“The children of today will make the India of tomorrow. The way we bring them up will determine the future of the country,” is a famous quote by Jawaharlal Nehru, the first Prime Minister of India.

Taking the literal meaning of this quote, over three lakh school children of around 310 schools have been made ambassadors for Phenk Mat, Mumbai, an anti-littering campaign by Club Mahindra, Confederation of Indian Industry (CII), and Brihanmumbai Municipal Corporation (BMC).

Started in June 2017, the anti-littering campaign, Phenk Mat, Mumbai used Social Behavior Change Communication techniques and a combination of workshops, education, engagement and competitions to teach school children the importance of keeping Mumbai city clean.

The celebratory event for the successful implementation of this clean-up drive saw 73 children from 185 schools participate.

Phenk Mat, Mumbai is managed by Centre for Social and Behavior Change Communications (SBC3). The goal is to reach 400 schools, and impart skills that will make them ‘agents of change’, for Mumbai or wherever they are.

Arun Nanda, Campaign Chairman, Phenk Mat, Mumbai and Chairman, Mahindra Holidays and Resorts India, said, “I am delighted to see our campaign shaping positively by imbibing new practices and learnings in children towards a cleaner city. Children are capable of influencing the mass if they are really made aware of the larger consequences taking place in the society. Phenk Mat, Mumbai is one such initiative taken believing this fact and we are glad to see the encouraging result.”

 Tweet of the Week


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