Mahindra Reaches 3 Million Tractors Milestone

By manufacturing its 3 millionth tractor, Mahindra reached a new milestone in March 2019. Mahindra is also the first Indian tractor manufacturer to have produced over 2,00,000 tractors in 2018-19, the highest-ever by an Indian tractor brand in a single financial year.

To celebrate the production milestone, Mahindra will roll out a 360-degree campaign titled “Aapka Aabhar 30 Lakh Baar” for customers in India. As a mark of gratitude, M&M will also extend special consumer offers, service benefits and specially curated financial offers to new and existing customers of Mahindra branded products.

Rajesh Jejurikar, President – Farm Equipment Sector, Mahindra & Mahindra Ltd., said, “The tractor industry in India has been synonymous with the Mahindra brand over the last seven decades, and the 3 million tractor milestone is a testimony to the same. Going forward, we will continue to drive Farm Tech prosperity through accessible and revolutionary farming technologies, innovation and digitization to transform the lives of farmers and help them address the growing demand for agri products”.

For over 70 years, Mahindra has made sure that it focusses on developing tractors that allow for multi-functional use in markets across 40 countries. The first ever tractor to roll out of Mahindra was in 1963 through a joint venture with International Harvester Inc. Only four decades later, in 2004, the company crossed its  1-million-production mark in 2004. Thereafter, Mahindra & Mahindra went on to become the world’s highest selling farm-tractor brand by volumes in 2009, and in 2013 it completed its 2-million production mark.

Today Mahindra has one of the most comprehensive tractor portfolios in the industry, including Mahindra’s next-generation tractor platforms – the Mahindra JIVO, Mahindra YUVO and the Mahindra NOVO. The entire range of products help serve the diverse needs of farmers, both within the country and globally.

Korando Embodies Future of Mobility at Seoul Motor Show

Imagine an unmanned car driving itself to a charging station to recharge itself when it is running low on battery. Or, picture a car driving to a specific location on the basis of a phone call by its owner. This is not fiction or some far-fetched possibility in the future. With the convergence of revolutionary technologies: autonomous driving, ePowertrain (EV) and connectivity, Korando - the iconic Korean SUV from SsangYong, which is a part of Mahindra Group, is already doing this and much more.

In addition to a home IoT-based service that informs drivers if they have left the gas on nor not, the Korando SUV offers voice recognition-enabled air conditioning and is capable of sending text messages, doing data searches and playing multimedia content. Based on maps that are updated in real-time, it offers an accurate guidance service that identifies the quickest routes. Equipped with innovative technologies and the most

stylish exterior in Korando’s history, the SUV will soon be able to activate and control smart home appliances to create a comfortable environment by the time the driver arrives home. SsangYong Motor is also designing an ultra-modern interior cabin for Korando that will offer diverse activities for the passengers and for the driver, who no longer will always be burdened with the task of driving.

Titled ‘Blaze Art Ground’, SsangYong Motor’s exhibition stand is tracing the Company’s journey from the present to future. The booth spanning 2,200sq m, featuring a total of 19 vehicles, is fascinating just about everyone. Besides the Korando SUV, visitors are quite taken by the semi-off-roader style of the Tivoli Armour, which is a rally car concept by Rexton Sports. The white Rexton Sports Khan that has been remodeled as a camping vehicle is also a big crowd puller.

AlturasG4 and XUV300 Win Comparison Tests

Autocar India, the country's leading automotive magazine, declared Alturas G4 as the best luxury-SUV in its segment against Ford Endeavour, Isuzu MU-X, and Toyota Fortuner. The XUV300 also emerged as the best compact-SUV in its segment against rivals like Ford Ecosport, Tata Nexon and Maruti Vitara Brezza.

Mahindra redefined royalty with the launch the Alturas G4 in India on November 24. When compared with the best of Indian and global brands, Alturas G4 emerged the unrivaled winner in the SUV segment. The clash of the titans saw luxury SUVs in their top-of-the line versions, armed with a big diesel engine, automatic transmission and the added ability of a proper four-wheel drive system.

Announcing the winner, Autocar India wrote, “To the typical large SUV buyer, looking for a luxurious experience, with the added versatility of some off-road ability, the Alturas is an easy sell. Its rich cabins, excellent overall refinement and lengthy features list give it a decidedly premium air. See the Alturas G4 for what it is, and it’s not hard to see it for the great value proposition it is. And if there is one thing Indian buyers like across the board, its good value.”

The Alturas is in essence, a Mahindra badged version of the fourth-gen SsangYong Rexton. It comes loaded with

luxurious tan and black interiors, advanced high tech features, a powerful 2.2 liter, and 4-cylinder engine mated to a Mercedes-Benz sourced 7-Speed automatic transmission. The two-wheel drive is priced at ₹26.95 lakh and the four-wheel drive is priced at ₹29.95.

Subcompact SUV sales grew by 23% in 2018, making it the fastest growing segment in the Indian automotive market. Armed with some serious ammunition to take on its rivals, Mahindra’s XUV300 topped the charts in the compact SUV segment, in a comparison test by Autocar India.

The stylish new compact SUV model carries forward the characteristics of the XUV500 with its cheetah-like design and agility, thrilling performance and advanced technology features. With the perfect combination of sophistication and performance equipped with hi-tech features, best-in-class safety and class-defining interiors, Mahindra’s XUV 300 beat other compact SUVs to emerge as the clear winner.

Autocar India, wrote, “XUV300 is class-leading in almost every way. The strongest performance, the longest equipment list and loads of segment-firsts make it objectively the best car here and you don’t even have to stretch your budget as far as you might think.”

Mahindra Debuts New BS-4 Range in Sri Lanka

Mahindra Group, together with Sri Lanka’s Ideal Motors Ltd., launched a world class range of BS-4 emission norms compliant vehicles in Sri Lanka, as per the latest rules of the Sri Lankan Government. With this, Mahindra becomes the first automotive company in Sri Lanka to announce a full range upgrade to BS-4 vehicles. These vehicles, apart from being environment friendly, are more fuel efficient and deliver a superior performance.

Nalin Welgama, Founder and Executive Chairman Ideal Group, said, “This is a proud moment for Ideal Motors, to be the pioneer in introducing the entire range of vehicles with BS-4 technology with a global brand such as Mahindra. This internationally accepted standard will now be present across the entire range of Mahindra commercial vehicles sold in Sri Lanka. We have also ensured the presence of backend BS-4 expert technicians across all our sales and service touch points.”

The event was graced by Mangala Samaraweera, Minister of Finance, Sri Lanka, Mallik Samarawickrama, Minister of Development Strategies & International Trade, Sri Lanka, Taranjit Singh Sandhu, Indian High Commissioner to Sri Lanka, and Dr. Shilpak Ambule,

Deputy High Commissioner of India to Sri Lanka, along with senior dignitaries from Mahindra and Ideal Motors.

The occasion also marked the launch of Mahindra’s flagship product, the stylish Mahindra Maxximo Heavy Duty (HD) series, in the commercial vehicles segment and Treo, the first ever electric three-wheeler in the country.

Arvind Mathew, Chief of International Operations, Mahindra & Mahindra Ltd. said, “Over the last two decades, Mahindra has established a strong presence in Sri Lanka with trusted partners and a range of new-age products. We are delighted to be the first automobile company to unveil an all-electric three-wheeler, the Mahindra Treo, a sustainable choice for the last mile commute in urban Sri Lanka.”

Around 65,000 Mahindra vehicles ply on Sri Lankan roads since the partnership between Mahindra and Ideal Group was inked a decade ago. Together the automobile manufacturers have also commissioned the country’s first joint venture vehicle assembly plant in Welipenna, a USD 50 million facility that will assemble passenger vehicles from June this year.

End Your Spare-Part Woes @M2ALL.com

Combining the speed and convenience of e-commerce transactions with the trust and reliability associated with the brand, passenger vehicle owners can now conveniently purchase genuine Mahindra spare parts for their vehicle from M2ALL.com, the official Mahindra Group e-Store.

Hemant Sikka, President - Chief Purchase Officer, Powerol and Spares Business, Mahindra and Mahindra Ltd., said, "Easy and prompt availability of Mahindra Genuine Spare Parts is the key to curb the sale of counterfeit parts and ensure safety and optimal performance of our vehicles. I am confident that the easy availability of Mahindra Genuine spare parts online through M2LL.com will greatly enhance our customers' satisfaction levels."

According to studies, e-commerce is expected to become the largest retail channel in the world by 2021. India's e-tailing market is also expected to reach $50 billion by 2020, growing at a compound annual growth

rate (CAGR) of 47%. With a large number of its customers going online to buy goods and services, M2All.com will amplify Mahindra’s existing sales and distribution network to reach the net savvy automobile customer.

M2ALL.com works on the ‘brick-and-click’ model where customers can either purchase the products from physical stores or choose to buy them online and have them delivered through dealers, distributors and logistics teams who have partnered with Mahindra. Customers can browse over 400 Mahindra products, search for specific spare-parts based on keywords and even use filters to simplify their search results on the website. In line with its core philosophy of providing superior service to the discerning customers of brand Mahindra, the portal offers customers the standard Mahindra spares annual warranty policy. A backend support team is also available round-the clock to attend to customer queries.

Yale School of Management Gets the Mahindra Experience

It was an action-packed day at Mahindra Towers, Mumbai, on March 14th as 25 MBA students from The Yale School of Management, USA, gained an insider’s view into the values and the workings of Mahindra Group.

The ‘International Experience’ visit for the Ivy League students began with an introduction to the Mahindra Group through a corporate AV presentation. Once the students had a basic idea of what Mahindra stands for, the various sectors they work in and the changes they bring about in the lives of people everywhere, they got more enthusiastic and looked at gaining a detailed insight into the company and its workings.

The AV warm-up session was followed by several presentations led by the leadership of M&M from different sectors. Ramesh Ramachandran, Senior VP- Strategy and Precision Farming, Mahindra & Mahindra deliberated his thoughts on precision farming and digital transformation trends in agriculture, while Basant Jain, CEO, Mahindra Susten shared with the group a brief glimpse on India’s renewable energy sector. Elaborating on the changing scenarios in rural India, especially with

the penetration of the internet, Prasanna Pahade, Chief Strategy Officer, Mahindra Logistics highlighted the importance of logistics in India’s growth story. Anuj Mehra, MD, Mahindra Rural Housing Finance, also demonstrated the manner in which they are transforming lives and working towards realizing the dream of building a financially inclusive India

Aligned to the “Rise for Good” mission, Mahindra Group is constantly working in the realm of education and vocational training in collaboration with Project Nanhi Kali, Mahindra Pride Schools and Tech Mahindra SMART Academy. This social endeavour was also discussed by Sheetal Mehta, Senior VP, CSR, M&M while addressing the students from Yale School of Management.

The most awaited session was an interactive Q&A session, where Rajeev Dubey, Group President (HR & Corporate Services) and CEO (After-Market Sector), Member of the Group Executive Board at Mahindra & Mahindra Ltd., together with Anish Shah, Group President (Strategy), Mahindra Group, shared with the students the guiding principles that drive business decisions in Mahindra, the importance of trust and the Rise pillars of leadership.

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