Mass Mobility

The Mahindra Group has consolidated its presence in the growing shared mobility space, with the first tranche of its investment in Meru Cabs. With the 37% stake, Meru and its allied companies have become subsidiaries of Mahindra and Mahindra Ltd.

The Meru acquisition is Mahindra’s latest foray into the shared mobility and ride-hailing market, after investments in self-drive car rental company Zoomcar, in addition to running its own e-mobility company Mahindra Glyd with
e-Verito cars. Now, with the Meru acquisition, M&M is competing against Ola and Uber, after earlier working with the cab-aggregators to run a pilot fleet of electric cars.

Mahindra’s acquisition in Meru is an all-cash deal for
Rs 44.71 crore with plans to acquire a 55% stake in multiple tranches. The investment gives Mahindra the right to appoint a majority of directors on Meru’s board.

An increase in population and rapid urbanization is disrupting the mobility space and these trends are driving the ‘mobility-as-a-service’ market in India. A recent report in Forbes India quotes Deloitte's June 2019 Global Automotive Consumer Study. It reveals that over 50% of India’s millennials are questioning the need to purchase and own a car. The concept of shared mobility is gaining ground in a country where more than half of its population, is under the age of 25, says the report.

Mahindra and Mahindra has always been at the forefront of the shift toward smart and sustainable mobility. As the pioneers of electric vehicles and related technologies in the country, the Mahindra Group has already partnered with a variety of enterprises globally to offer EV mobility solutions, and is focused on realizing a futuristic automotive industry in India which is at par with global standards.


How about some magical moments with Santa Claus! It could be your dream come true. All you have to do is write a letter to Santa about the ‘Three Good Things’ you did this year, and you and two members of your family could win the opportunity of meeting with the real Santa in the Santa Village of Rovaniemi, Finland, which is the official hometown of Santa Claus.

The 4-night/5-day all-expense paid trip by Club Mahindra, includes a stay at the northernmost spa and holiday home resort, Holiday Club Saariselkä, in Finland. At SantaPark, you can attend the Elf School, peep into Mrs. Gingerbread’s Kitchen, ride the Magic Train, send greetings back home from Santa’s official post office, or simply enjoy the fabulous Xmas Stage Show.

Club Mahindra will bring alive the kids-friendly Winter Wonderland with a perfect mix of tradition, nostalgia, red-nosed reindeers, dazzling lights and snowy landscapes.

In Santa village, you will find the merry elves working at the extremely busy post office, see reindeer grazing on the grounds, visit a petting zoo, enjoy adventure safaris and rides and everything else one can possibly imagine, to create perfect Christmas memories that can be cherished for a lifetime.

So, don't wait for Santa to come down the chimney.
Send Santa Claus a letter before December 31, 2019.

Minimum Energy, Maximum Results

Mahindra and Mahindra is a driver of conservation and sustainable living. And from today till National Energy Conservation Day on December 14, a three-day social media campaign features innovative wall papers to encourage not just employees, but everyone on social media, to get off their devices, and expend their energy for better health.

The monochromatic and fun wallpapers with three different energy-saving tips, has been created in a minimalistic style, and can be used on desktops and mobiles. In fact, the monochromatic theme (Just Black & White), ensures that these wallpapers make use of minimal energy of the personal devices, which are the most frequently used touch point for everybody. The wallpapers challenge employees to conserve energy for the planet and use theirs to keep healthy.

As pioneers in sustainable technology, Mahindra & Mahindra have always been at the forefront of leading the change towards smart and sustainable living. Over the past few years, Mahindra and Mahindra has undertaken many initiatives towards energy conservation.

Here are some:

  • Leveraging the latest technological advances, Mahindra & Mahindra has been a proponent of using solar energy. The group has invested in a business that erects solar powered generating stations for clients.
  • Mahindra Holidays Kanha resort is powered entirely by solar energy
  • Using energy efficient lighting, heating ventilation and air conditioning (HVAC), the group has improved the energy productivity of the automotive business by 91%
  • Additionally, the agricultural sector has improved energy efficiency by 53% (2018-19) in comparison to base year 2009
  • Through the Make Sustainability Personal program, the group also encourages its employees to adopt LED lighting in their own homes, thereby catalysing a change at the grassroots level

You can download the wallpapers on your desktop or mobile using this link

Our Courageous Fire-fighter

It looked like a scene from the Hollywood movie ‘The Towering Inferno’. A 15-storey residential building in the eastern suburbs of Mumbai was engulfed by fire. As dozens ran out of the high-rise, one man ran in, and saved 11 lives. The man who chose to display exemplary courage and ‘Rise’ is Avinash Bhate, Plant Associate, Auto Division, Mahindra and Mahindra Ltd. He was conferred the Mahindra Rise Veerta Award for 2019.

Says 58-year-old Avinash, “I was relaxing after returning home from work, when I heard shouts of fire from the adjacent apartment. I could see the 11th floor was burning. I rushed down to the apartment and heard cries for help.”

Avinash needed no second bidding. The locality was in darkness as the electricity was turned off. Armed with a torch, he took the stairs to the 11th floor, and on the way up picked up a fire-extinguisher to help douse the flames till the fire department arrived. Inspired by his selfless act, two neighbors joined him, and they rescued 11 people.

Recalls Avinash, “As we were trying to put out the fire, two LPG cylinders exploded, and this generated a lot of heat. As a result, the fire-fighters felt thirsty.” And it was Avinash to the rescue once again as he made six trips, up and down 11 floors to get them water.

He did these selfless acts barefoot as he had lost his footwear and even injured his leg on the broken glass, but he was undeterred, and continued to support the firefighters till the fire was completely extinguished.

Interestingly, when the fire department arrived, they evacuated everyone except Avinash only because he knew the drill of firefighting and use of equipment, which he learned at the training that Mahindra provides all its associates.

Avinash is one more example how we #RiseForGood. He was the proud recipient of this year’s Veerta Award, which is part of the Mahindra Rise Awards that celebrate heroes within the Mahindra Group for their exemplary acts of valor, courage and humanitarian spirit.

Anand Mahindra, Chairman, Mahindra Group, tweeted: “We celebrate achievements that are more about the size of our hearts than of our balance sheet. The Veerta award is the closest to MY heart. We recognize brave hearts who put the lives of others ahead of their own. I salute them.”

  Tweet of the Week

Mahindra Automotive

@MahindraElctrc champions Madhya Pradesh’s transformation towards electric mobility by delivering over 70 Mahindra Treo to MP government to empower women.

Read the Tweet

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