Mahindra Unleashes the ‘FURIO’ Beast

The Mahindra Group recently launched its new FURIO range of intermediate trucks with an unprecedented “More Profit or Truck Back” guarantee. This marks the Company’s entry into the Intermediate Commercial Vehicle (ICV) segment and is set to make Mahindra a full range commercial vehicle player.

Priced at Rs 17.45 lakh for 12 tonne and Rs 18.10 lakh for the 14 tonne variant (all prices ex-showroom, Pune), FURIO has been designed by Mahindra-owned Italian design house Pininfarina. The new range of trucks is the culmination of efforts from more than 500 Mahindra engineers and 180 suppliers over 4 years, with an investment of Rs 600 crore.

Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd, said, “The launch of the new FURIO range of ICV trucks with an unprecedented customer value proposition of “Get More Profit or Give the Truck Back”, is a unique and pioneering promise, which reflects our serious commitment to the segment and confidence in

our product. Today we are probably the first and possibly the only commercial vehicle brand in the world to have an end-to-end presence from 3 wheelers to 49 T truck.”

Powered by the super-efficient, lightweight, low friction, MDI Tech engine, with FuelSmart technology, FURIO optimizes fuel consumption and gives unmatched mileage. This new range will be made at the Company’s world-class manufacturing facility at Chakan, near Pune.

Rajan Wadhera, President, Automotive Sector, Mahindra & Mahindra Ltd., said, “We are confident of making our mark with an unprecedented customer value proposition, focusing on maximizing earnings and ensuring the peace of mind of our customers. Our strong technological acumen and ability to gather and process customer insights have helped us devise category best products. With the launch of the Mahindra FURIO, with guaranteed higher profit, I am confident that the ICV segment will never be the same again.”

TechMighties Show The Way

Deep learning, unlearning and adapting to a new normal, is the key to the success of individuals and nations. In a video testimony by TechMighties, Tech Mahindra defines the culture statement that they embody with passion every day, 365 days a year. It is powered by real people, living real moments who believe that a positive work culture doesn't come about accidentally - it only happens by design.

While articulating their culture statement, TechMighties show how they are creating leaders, embracing talent and nurturing ambitions. By celebrating people, families, communities, learning, failure and success equally, they

are driving about a positive change, celebrating each moment and empowering everyone to Rise.

On a Winning Streak!

After tasting success in Morocco with Jérôme d’Ambrosio winning the 2019 Marrakesh E-Prix, Mahindra Racing was on the podium again with Pascal Wehrlein securing second position at the 2019 Santiago e-Prix in Chile. This win also marks Mahindra Racing’s third consecutive podium finish.

DS Virgin Racing’s Sam Bird bagged the first position, followed by Mahindra driver, Pascal Wehrlein and Team Abt’s Daniel Abt.

Pascal Wehrlein, driver, Maindra Racing, said, "I was pretty close. I was just starting to move into Turn 12, when the team told me I should slow down and manage the gap behind as we were critical on temperatures, and I wanted to finish the race! It was a bit of a shame and I was a bit angry in the car. Out of the car, now it's a good feeling. The team and I are a perfect fit and a perfect match. They're giving me a lot of trust, confidence and I want to deliver the best."

The sweltering heat elevated the track temperatures in Santiago to over 62 degree Celsius, making this one of the toughest racing conditions in Formula E history.

Winner in Marrakesh and championship leader coming into the race, Jerome D’Ambrosio came home in 8th, but later dropped to 10th after being handed a five-second penalty for speeding under Full Course Yellow. Sam Bird now leads the driver standings in the championship with d’Ambrosio down to 2nd by two points. In the team standings, Mahindra remains second.

Dilbagh Gill, Team Principal, Mahindra Racing, said, "I'm delighted to be on the podium for the third consecutive time in the three races we've had so far this Season. Pascal is incredibly talented, managing both energy usage and tough conditions in the extreme temperatures we have had, and I'm happy that he finished on the podium in only his second race. Our aim in Mexico is now to get a pair of strong results. Bring it on!"

The most unpredictable season of the all-electric racing series now rumbles on to Mexico City on February 16 for the fourth round of the 2018/19 Formula E Championship.

Rebooting via the ‘Circular Economy’

As population across the world continues to grow, and economic growth escalates in emerging markets, the planet is straining its physical limits in an attempt to keep up with the existing model of production and consumption.And this is where the circular economy comes in. It entails gradually transitioning businesses from the consumption of finite resources to designing better usage of waste that is generated in the system. When this is reinforced by a switch to renewable energy sources, the circular model builds economic, natural, and social capital.

Looking beyond the current extractive industrial model for businesses, a circular economy aims to redefine growth that focuses on positive society-wide benefits. Anirban Ghosh, Chief Sustainability Officer, Mahindra Group, in his blog for World Economic Forum 2019, explains the concept of circular economy, and how it can radically help the world adapt to the changing urban trends in a climate-friendly way.

India could create as much as USD 218 billion in additional economic value by 2030, rising to USD 624 billion by 2050, by adopting circular principles across only three areas: cities and construction, food and agriculture, and mobility and vehicle manufacturing. Using recycled greywater (from our showers and sinks, for example) for construction and watering landscaped would reduce the need for freshwater, eliminate water scarcity and ensure that our water bodies do not continue to be dumping grounds for solid waste. The nutrient-rich fertilizer obtained in the waste water treatment process can be used for agriculture and is a welcome by-product. Similarly, scrap metal and plastic can be re-purposed as raw materials, by-products from food processing can serve as feedstock.

Click here to know how the current climate change has presented us with an opportunity to reboot and build a restorative economy.

From Theory to Practice

Albert Einstein said, “In theory, theory and practice are the same. In practice, they are not.”

Bridging this gap between theory and practice, Mahindra BAJA SAEINDIA concluded its 12th edition. Over the years BAJA SAEINDIA has become a coveted platform for engineering students across the country, as it offers them pragmatic exposure to real-world challenges faced in the automotive industry.

A total of 363 teams had registered for BAJA SAEINDIA 2019 series, out of which 251 teams qualified for the finale. Institute of Technology, Nirma University from Ahmedabad surpassed others with innovative safety measures and assembly skills and were declared the ‘Best eBAJA Team’. With Continuously Variable Transmission (CVT) optimization as per industry standards, The Govt. College of Engineering from Pune won the ‘Best mBAJA Team’ award.

The four-day competitive event evaluated the participants on real-world engineering design projects

and solutions. The fifth edition of eBAJA this year provided a unique platform to leverage the onset of electric mobility in India. Each team presented a safe, easily transportable, and fun-to-drive prototype of a rugged single seater, off road 4-wheel vehicle that was assessed on various parameters, from engineering design, maneuverability, and cost to technological innovation.

Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd., said, “BAJA SAEINDIA has grown from strength-to-strength over the last twelve years, and it is no surprise that this year’s edition was bigger and better than ever before. The success of this unique initiative lies in nurturing our budding engineering talent and equipping them to apply the concepts they learn in the classroom to real-world situations.”

The 2nd part of the 12th edition of BAJA SAEINDIA 2019 is scheduled at IIT Ropar, Punjab from 8th to 10th March 2019.

Rap and Rise!

The award-winning LadkiHaathSeNikalJaayegi campaign encourages society to empower girls with education. This time, Mahindra Group, along with Project Nanhi Kali have taken a quirkier approach by presenting girl empowerment in an all-new avatar with the ‘Rise Up - Anthem for the Girl Child’. Created by one of India’s top female rapper DeeMC and dancer Simi Talsania, this unconventional rap mix, was released on National Girl Child Day (January 24th).

Rise Up – Anthem for the Girl Child’, leverages contemporary culture to reinforce the message that education can empower a girl, give her the independence to make her own decisions and in the process change the meaning of the adage ‘LadkiHaathSeNikalJaayegi’. Aimed at encouraging the society to Rise, and uninhibitedly harness the power of girl child education to drive societal change, the campaign gives a positive spin to negative perception.

Sheetal Mehta, Senior Vice President – CSR, Mahindra Group, and Executive Director, K.C. Mahindra Education Trust, said, “Our campaign #LadkiHaathSeNikalJaayegi, referred to the patriarchal attitudes towards girls which

discouraged them from getting educated, but gave a positive spin to the phrase, by linking their education to achieving their aspirations of becoming self-reliant and independent women. The Rise Up anthem will definitely open up the minds of girls and encourage them to be fearless in making unconventional career choices.”

Mahindra Group’s TAG (Teen Age Girls) Report, revealed that 74% girls wish to work after their studies, and have a specific career in mind. The impactful anthem celebrates the unconventional career choices made by girls and challenges stereotypes to inspire all Nanhi Kalis in India to break the conventional barriers and preconceived societal norms.

 Tweet of the Week

Mahindra Electric‏
The #MahindraTreo was just named “Electric Three Wheeler of the Year” by @ASSOCHAM4India ! A cleaner, greener and electric future for mobility is quickly becoming a reality. #SochBadloKismatBadlegi

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