One of India’s first major climate crisis is already at its doorstep, and it is in the shape of water. While the monsoon is beginning to spread and submerge parts of the country in the North East, 11 million residents of Chennai are reeling under a severe water crisis. Kerala flooded devastatingly in 2018, saw its wells run dry soon after. India’s water ecosystem is full of such contradictions.
For a country, that houses 16% of the world’s population, but only 4% of the world’s water resources, the need of the hour is to focus on the ground water that provides an invaluable buffer between the monsoons, ensure sustainable water usage, recharge aquifers, restore water bodies and reuse rainwater.
The most vital natural resource to human life as well as business operations, the Mahindra Group considers water as a risk as well as an opportunity. While the demand for water keeps growing due to the increasing scale and scope of businesses, Mahindra became water positive as early as F-2014 through its comprehensive 360° water management program - H2Infinity.
In an interview with CNN Newswire, Rajeev Dubey, Group President (HR & Corporate Services) & CEO (After-Market Sector), and Member of the Group Executive Board of M&M Ltd., said, “In the current year, the water that we harnessed was 12 times the water that we consumed, this multiple is only going to grow larger as we go ahead. We work with farmers including changing their farming practices, introducing seeds that require much less water, we have a company that does micro and drip irrigation, rainwater harvesting so on and so forth.