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The Fastest Car is Taking the World by Storm

At the 2019 Geneva Motor Show, the world was finally introduced to the fastest car in the world – the Battista from Automobili Pininfarina. A revolution in automotive performance, design and technical collaboration, Battista is the first in a range of purely electric, zero-emission luxury cars.

The 1900 hp all-electric hypercar is taking the world by storm as it can not only do 0-100 kph in under 2 seconds, but is also capable of a 450 km range. The Battista seeks to break new ground in the history of automotive when it arrives in 2020; for now, it is one of the most talked-about cars globally.

Here’s a preview of what the top automotive media had to say:

  • ‘It comes with eye-watering performance figures.’
    – Autocar India
  • ‘The car felt nimble and responsive to drive, with the stirring feel of silent, wild power.’
    – Bloomberg
  • ‘It is one of the most powerful production cars ever made. With 1,873 bhp and 2,300 Nm of torque it is utterly mental!’
    - AutoExpress UK
  • ‘The Battista is the halo product within what is planned as a family of clean-powered pure-electric performance cars - all with a unique Pininfarina touch.’
     – Forbes
  • ‘Battista which not only appeals on design, performance and heritage, but also execution, is one of the most stunningly put together cars in history.
    – EVO UK
  • ‘It's the most powerful street-legal car ever to come out of Italy. And when your competitors include Ferrari and Lamborghini, that's some badge of honour.’
    – BBC News.

 

The trio of beautiful Battista design models presented as part of the hypercar’s World Premiere in Geneva represent a new pinnacle of desirability for electric cars, stylishly resolving the paradox of beauty and performance in a pure, elegant and timeless Italian design.

The first model, a Grigio Luserna satin grey Battista featured a range of satin blue accents, a two-tone black and tan leather interior, anodised aluminium trim and unique 21-inch alloy wheels wrapped in Pirelli P Zero tyres.

The second version presents the Battista design pack, Iconica by Automobili Pininfarina. Finished in Blu Iconica, a shade which closely matches the coachbuilder’s signature blue, the car had modifications to the bonnet, visually connecting it to the windscreen via carbon fibre blades along with a wing-mirror modification and a reworked exterior LED light strip.

The third Battista, called Bianco Sestriere was finished in pearlescent white. It had the same 21-inch alloy wheels, a red coach line above its side skirt, red brake calipers and dark chrome exterior trim.

Based out of Europe, Automobili Pininfarina combines its automotive design prowess with Mahindra's growing electric vehicle (EV) expertise delivering on a long-held Pininfarina family dream and a new target of zero emissions combined with extreme speed. Each Battista will be a beautiful, rare and pure performance car. No more than 150 Battistas will be individually hand-crafted in Italy and allocated equally between the regions of North America, Europe and Middle East/Asia.

Luca Borgogno, Design Director, Automobili Pininfarina, said, “The automotive world is ready to see a marriage of beauty, electric power and performance. It is this combination provided by Pininfarina SpA working shoulder-to-shoulder with us at Automobili Pininfarina that will make the Battista more than just a ferocious performance car and more than just a visual work of art. Styling, balanced with ultimate performance, producing a genuine Pininfarina: the beauty of power and the power of beauty.”


Overcoming Obstacles

Off-road junkies had a field day in Kochi on 10th March 2019 with the third edition of the Thar Fest. As passionate owners and fans from across the country came together to celebrate the spirit of this iconic brand, the locals cheered and whistled on.

Hundreds of distinctively modified Thars from across the country rallied together to celebrate the spirit of off-roading and their shared thrill for adventure. The adrenaline pumping Thar Fest had a plethora of exciting events like Thar Parade, 4X4 Experience Zone, Heritage Mahindra Display, Customized Vehicle Display followed by an evening dedicated to specially curated live music for the participants.

Adding zest to the Thar Fest, was the fourth edition of the Mahindra Adventure Club Challenge where participants from 11 off-roading clubs from across the country fought a ferocious battle at the ‘Club Challenge’ to win the coveted title of ‘Best Off-Roading Club’ in India. From the famous ‘Demolition Derby’ that had vehicles negotiating a path over a pile of junk to ‘Pass

the Baton’ where they ran in a relay format passing the baton from one vehicle to another till the finish line, Kochi bore witness to fierce off-roading adventure in challenging terrains. However the obstacles here focused more on team work rather than individual performances.

After a two-day arduous battle with eight obstacles, Kannur Riders and Off-Roaders Club (KROC) bagged the winner’s trophy. Bangalore Off-Road Driver’s Association (BODA) and Northern India Off-Road Club (NIOC) followed close, as first and second runners up respectively.

Veejay Nakra, Chief of Sales & Marketing, Auto Division, M&M, said, “The Mahindra Thar is an iconic brand, and holds a very special place in the hearts of auto enthusiasts and the off-roading community. It is an extension of the Mahindra legacy, and reflects the Company’s tough and rugged, go-anywhere capabilities. With ‘Club Challenge and Thar Fest’, we are delighted to see the passion of off-roading enthusiasts.”


New Wave of ‘Change Agents’

Research over the past three decades supports the relationship between women’s representation in leadership positions and positive outcomes in the organizations. The percentage of women in senior management roles is rising globally, however the ratio of women to men at the workplace is still lop-sided. This can partially be attributed to historical structures, deep-rooted stereotypes, unsupportive business cultures, and societal and/or familial restraints.

Sangeeta Prasad, MD & CEO, Mahindra Lifespace Developers Ltd. shares that even though India's gender diversity ranking has improved over the last few years, and the representation of women in top leadership positions has also been growing, there is still room for improvement. According to a study, an increase by 10% in the work force alone could add USD 700 billion to India’s GDP by 2025. The country can thus drive positive change at the workplace, provided businesses are adaptable and open to leveraging the inherent demographic advantage.

At Mahindra, diversity means embracing the uniqueness in every individual by nurturing ideas, opinions and experiences of everyone. Mahindra’s Group Diversity Council is committed to creating an ecosystem that encourages women to reach senior leadership positions within the organization. With the Women Leaders Program (WLP) launched in 2016, more than 50 women have been trained till date to develop a pipeline of female leaders. Several women leaders from the batch are investing in building lateral skills and pitching for

next-level roles; individual coaching sessions have also proved to be an important differentiator in this aspect.

With women featuring prominently in the Mahindra growth journey, 26% of new hires in the Company are women. Not just at senior management level, Mahindra Group has been encouraging participation of women at every segment. Mahindra Susten trains women in retail solar panel fixing, keeping in mind the fact that women are more likely to be allowed into rural households. Similarly, more than 100 women employees on the shop floor of the automotive manufacturing facilities are at par with their male peers. From second career internships to full-time employment programs several policies have been modified to help women employees balance work and family.

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On #WomensDay, we are proud to share stories of women who are pathbreakers, alternative thinkers and inspirations to us all. #RiseForGood #IWD2019 #InternationalWomensDay #PeopleWhoRise #BalanceForBetter

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