Farmers now have access to high-quality inputs, linkages to markets, reduction in post-harvest losses and added nutritive value to produce. Also available is technological intervention at each step to make supply chains more efficient, transparent, market-driven and traceable.
Amitabh Kant, CEO, NITI Aayog, said, "In India 50% of our population is dependent on agriculture. If India's GDP has to grow at 9-10% for the next 30 years, then it cannot be without bringing revolution in the agri sector. The second revolution in agriculture will come from technology and marketing.”
Utilizing the Samriddhi Awards platform, Mahindra reinforced its commitment to Farming 3.0 that aims to make agriculture sustainable through initiatives that balance productivity and economics with social and environmental considerations. In this regard, several Mahindra dealerships have been transformed into Samriddhi Centres thereby offering the farmer easy access to technological know-how, hybrid seeds, soil and irrigation water testing facilities, demo farms, finance and insurance, internet updates, apart from sales and service of tractors and advanced implements.
According to UN estimates, the world’s population will reach a staggering 9.1 billion by 2050. This entails increasing the food production levels by 70%. Technology holds the key to precipitate this surge and when combined with innovation one can reap higher efficiency, and productivity from the agricultural sector.