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Honoring the Heroes of Indian Agriculture

Mahindra and Mahindra acknowledged excellence, performance and innovation in the field of agriculture by felicitating farmers and institutions with the Mahindra Samriddhi India Agri Awards (MSIAA) 2019. The MSIAA is an extension of Mahindra’s Samriddhi initiative which aims to enhance agricultural productivity through innovative farming technologies.

The Mahindra Samriddhi India Agri Awards have now become an established national platform for recognizing agricultural achievements. Now in its 9th edition, MSIAA 2019 received 63,758 nominations from across the country for nine categories.

Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd, said, “As part of Mahindra Agri Village program, the Company has worked closely with more than 50 villages. The contribution made by our farming community is a manifestation of this new age of farming which we celebrate through our annual awards.”

Acknowledging the best agricultural practices, the awards were a tribute to the heroes of Indian agriculture. The much coveted Mahindra Samriddhi Krishi Shiromani Samman (Lifetime Achievement Award) 2019 was conferred upon E A Siddiq for his immense contribution to Indian agriculture, especially towards enhancing productivity of paddy (both basmati and non-basmati).

Mahindra Samriddhi is committed to increase agricultural productivity in Indian farms and to achieve prosperity with the usage of technology in the farming community.

Farmers now have access to high-quality inputs, linkages to markets, reduction in post-harvest losses and added nutritive value to produce. Also available is technological intervention at each step to make supply chains more efficient, transparent, market-driven and traceable.

Amitabh Kant, CEO, NITI Aayog, said, "In India 50% of our population is dependent on agriculture. If India's GDP has to grow at 9-10% for the next 30 years, then it cannot be without bringing revolution in the agri sector. The second revolution in agriculture will come from technology and marketing.”

Utilizing the Samriddhi Awards platform, Mahindra reinforced its commitment to Farming 3.0 that aims to make agriculture sustainable through initiatives that balance productivity and economics with social and environmental considerations. In this regard, several Mahindra dealerships have been transformed into Samriddhi Centres thereby offering the farmer easy access to technological know-how, hybrid seeds, soil and irrigation water testing facilities, demo farms, finance and insurance, internet updates, apart from sales and service of tractors and advanced implements.

According to UN estimates, the world’s population will reach a staggering 9.1 billion by 2050. This entails increasing the food production levels by 70%. Technology holds the key to precipitate this surge and when combined with innovation one can reap higher efficiency, and productivity from the agricultural sector.


People Planet and Profit Meet at ‘Centralis’

Mahindra Lifespaces continues its focus on Tier-2 cities, with the successful launch of Centralis, their fifth residential project in Pune.

Nestled in the heart of bustling Pimpri, Centralis covers 4.5 acres and has more than 400, one and two BHK apartments spread across four towers. Mahindra Lifespaces ensures convenient access to key social infrastructure across its residential projects, Centralis, too, is well-connected and boasts of every modern-day amenity to accommodate the needs of home buyers.

Sangeeta Prasad, MD and CEO, Mahindra Lifespace Developers Ltd., said, “We are delighted with the extremely encouraging response to the launch of Centralis. Pune has always reposed its trust and faith in Mahindra Lifespaces. We remain committed to enhancing our presence in the city as part of our strategy to grow our business in leading end-user driven real estate markets across India.”

While sustainable cities occupy only 0.5% of the world’s land, cities consume 75% of its natural resources and account for 80% of global greenhouse gas emissions. Although sustainable real-estate is at a nascent stage globally, India is one of the leading countries when it comes to green buildings.

Mahindra Lifespaces, with its focused approach on Sustainable Urbanization, continues to boost user-health and well-being through its real-estate projects. With a specially designed L-shaped layout, energy-efficient walls and roofs, and solar hot water systems, Centralis is built on the principle of sustainability. Apartments in Centralis, that range from 37.5 sqm to 53.44 sqm priced at Rs 47.56 (all inclusive) lakhs onward, also comprise of low-VOC paints for improved indoor air quality; treated organic waste for landscaping; rainwater harvesting; and waste segregation at every level. It also has GRIHA (Green Rating for Integrated Habitat Assessment), a pre-certified 4-star that offers benefits of relatively lower maintenance costs.

The Indian real estate market is expected to touch USD 1 trillion by 2030, becoming the third-largest globally. Mahindra Lifespaces has been present in Pune since 2007 and has completed more than 2.87 mn sq. ft of development. Previous projects such as ‘Mahindra Royale’ in Pimpri-Chinchwad, ‘The Woods’ in Wakad and ‘L’Artista’ in Sopanbaug have all been successfully sold out. Another mega residential project, ‘Antheia’ in Pimpri, is nearing completion, with 1000 homes already handed over to satisfied buyers.


Mahindra Wins Sustainability Yearbook Award

M&M has qualified for inclusion in the Sustainability Yearbook Award 2019, and has received the ‘Industry Mover’ distinction for its excellent sustainability performance.

The Sustainability Yearbook lists the world’s sustainability leaders and ranks companies as gold, silver or bronze class, on the basis of their performance in RobecoSAM’s annual Corporate Sustainability Assessment (CSA). The CSA is an analysis of economic, environmental and social performance of the world’s leading companies, assessing issues covering climate change strategies, supply chain standards, labor

 practices, corporate governance and risk management.

The RobecoSAM analyzed the corporate sustainability performance of companies across 60 industry category and out of 2686 only 458 companies qualified for inclusion on Sustainability Year Book 2019.

Daniel Wild, PhD, Co-CEO RobecoSAM, said, “We congratulate Mahindra and Mahindra Ltd. for achieving a place in The Sustainability Yearbook 2019, a showcase of the world’s best performing companies among industry peers, and in terms of financially material ESG (Environmental, Social and Governance) metrics.”


‘There is no pressure on our margin’

As the General Election approaches, consumer buoyancy reaches a high, which in turn culminates to an increased asset acquisition. Ramesh Iyer, VC & MD, M&M Financial Services, in an interview with The Economic Times shares how he is hopeful of a similar positive trend across various states this time as well .

While the India rural market continues to be positive, Mahindra’s deeper market penetration becomes the primary reason for a sustained growth. M&M has a low base on commercial vehicle construction equipment. This, when combined with absence of strong competitors across various states, sees Mahindra emerge as a natural partner in strategizing and synergizing with OEMs, fueling the next level of growth for the Company.

The results for Q3 remained stable for M&M despite industry crisis. Mahindra Finance recently won the Outlook Money ‘Retail NBFC of the Year 2018’ Award for ‘Digital and Technological’ innovations, performance and governance. Going ahead in the fourth quarter, Ramesh Iyer, remains optimistic that improvement of margins will come from multiple angles. The primary driver amongst them will be readjusting the product mix, as the competitive landscape alters with the changing tastes of the customers. It will also depend on reduction in borrowing cost and increase in lending rates.

Click here to read the entire interview.


A Stage for the Finest

Mahindra celebrated diversity in terms of themes, languages and cultural identities, through Mahindra Excellence in Theatre Awards (META) 2019, in a week-long theatre festival and award ceremony in New Delhi from 6 to 12 March.

Over the course of its illustrious 13-year-long journey, the Mahindra Excellence in Theatre Awards and Festival has become a premiere conclave for Indian theatre, and is one of the most comprehensive awards in the country. One of India’s most prestigious playwrights, Mahesh Elkunchwar was conferred the Lifetime Achievement award for his continuous contribution to Indian and Marathi theatre for over three decades.

Breaking all previous records, over 400 theatre productions had entered for the awards this year and were judged by an illustrious selection committee comprising of renowned theatre artist, actor and screenwriter Akash Khurana, founder of India Foundation for the Arts, Anmol Vellani, popular Indian actress, singer and TV personality Ila Arun, actor Kulbhushan Kharbanda, and Director of the India Habitat Centre in New Delhi, Sunit Tandon among others.

The plays were staged at Delhi’s Kamani Auditorium and Shri Ram Centre, and the winners felicitated on March 12, 2019. Here are the award winners who brought to stage the trials and tribulations of everyday life to the fore. -

  • An epic tale which narrated the complexities of the Mahabharata, ‘Andha Yug (Hindi) won the award for the ‘Best Play’.
    Andha Yug(Hindi) brought serious existential questions on morality, ethics and the futility of violence. Read the critical analysis of the play here.
  • Ashish Pathak claimed the award for ‘Best Original Script’ with his brilliant work on ‘Agarbatti’.
  • Swati Dubey clinched the ‘Best Director’ award for bringing a compelling tale of caste, gender, class and conflict on stage with ‘Agarbatti’.
  • ‘Chillara Samara,’ through the collective effort of its team, secured the much-coveted award for ‘Best Ensemble’.
  • Shrunga BV earned the award for ‘Best Actor in a Lead Role (Male)’ for his portrayal of Abhay in the intense family drama ‘Kola’.
  • Rukmini Sircar (Thakurain) and Anjana Bajaj (Janani) from ‘Agarbatti’ and ‘Chandala, Impure’ respectively, tied for ‘Best Actor in a Lead Role (Female)’.
  • With a power-packed performance that was laced with humor, Dharanidhran U won the award for ‘Best Actor in a Supporting Role (Male)’ for his portrayal of ‘Aaya’ from ‘Chandala, Impure’.
  • Mallika Lokhande bagged the award for ‘Best Actor in a Supporting Role (Female)’ for her ingenious portrayal of ‘Gandhari’ in the Gujrati adaptation of ‘Andha Yug’.
  • Debarati Majumdar for ‘Andha Yug (Hindi)’, and Sumant Balakrishnan & Sudheer Rikhari for ‘Loose Woman’ created an immersive experience for the audiences and took home the ‘Best Innovative Sound Design’ award.
  • For an important story, told in the most engaging way ‘Bhagi Hui Ladkiyan’ won the ‘Special Jury Mention’.
  • Prakash Mangaldin bagged the ‘Best Stage Design’ award for his well-crafted stage work in ‘Andha Yug (Hindi)’.
  • The ‘Best Costume’ award went to Sajida for her magnificent work in ‘Andha Yug (Hindi)’.
  • With phenomenal light design in ‘Agarbatti’, Swati Dubey took home the ‘Best Light Design’ award.
  • ‘Chillara Samaran’ was a brilliant narrative woven together every step of the way thus bagging the award for ‘Best Choreography’.

Jay Shah, Head, Cultural Outreach at the Mahindra Group, said, "The intent is to give back to the community and also for the art forms to be nurtured. We started META to gain from the movement's vision and to give back to the arts and it's been a challenge but a deep joy.”

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