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Global Recognition for Mahindra Governance Standards

Over the years, the Mahindra Group has institutionalized the highest standards of corporate governance, which have emerged as industry benchmarks. In recognition of  the Company’s culture, policies, relationship with stakeholders, commitment to values and ethical business conduct, Mahindra & Mahindra has won the prestigious Business Vision 'Best Corporate Governance – India 2019' Award.

Every quarter, Business Vision seeks out individuals and organizations that shine. This search, aided by nominations from other business leaders, subscribers, journalists and industry heads – is global and not limited to any one market or country. For Mahindra & Mahindra, good corporate governance is an enabler — the Business Vision judging panel was particularly impressed by the Company’s track record for being ahead of legal requirements, and by its interactive approach to ensuring continual adaptation of governance practices to warrant the strongest possible foundation for the business. The judges were unanimous, and without hesitation, in declaring Mahindra & Mahindra as winner of the 2019 award for Best Corporate Governance (India).

Business Vision while announcing the winners said that with increasing levels of concern about globalization, the world needs examples. It needs global companies that work to the benefit of all stakeholders. Mahindra & Mahindra is one such company. While the “Three Ps” of sustainability are generally understood as People, Planet and Profit, Mahindra & Mahindra is known for adopting a fourth “P” — practicing good governance as a process.

Mahindra has made strong corporate governance its foundation for delivering innovation and sustainable growth across the many sectors in which it operates.

Since its inception, Mahindra Group has stood for many things that money cannot buy, the most essential being: reputation – a product of decades of ethical practices and good governance. With a belief that doing things the right way is just as important as doing the right things, several businesses within the group have goodness as their core value proposition. From the Farm Equipment sector's mission of driving rural prosperity worldwide, to Financial Services sector that strives for greater financial inclusivity – the Mahindra Group perceives doing business and doing good as two sides of the same coin.

Anand Mahindra, Chairman, Mahindra Group, tweeted, “Thank you Business Vision for the recognition. But an even greater thank you to all the people at @MahindraRise who have lived up to the high expectations we set for ourselves. Governance is not about ticking a box; it’s a potent source of competitive advantage.”


Club Mahindra is #BringingYouCloser

On May 15, International Day of Families, Club Mahindra launched a unique #BringingYouCloser campaign to bring families closer and inspire them to spend quality time together. They launched a video that showcases magical moments of families at Club Mahindra resorts, and creates opportunities for them to bond through a 360-degree interactive campaign.

Click here to see the film.

For generations, a highlight of childhood memories included the family vacation. Today however, amidst changing family structures and increased career demands, people are dedicating more time and energy to their careers, often leading to increased stress and decreased family time. #BringingYouCloser is based on the insight that vacation means spending quality time with families and creating a bonding experience like no other. An internal research conducted by Club Mahindra shows family vacations as a means to improve

communications within a relationship, strengthen lifelong family bonds and alleviate the sense of well-being.

From thrilling moments to tranquil ones, Club Mahindra offers all the right experiences for one to bond with family. In the first phase, Club Mahindra launched a brand film that curated the pictures of its patrons and weaved them into a beautiful story. The film has so far generated over 2 million views on Facebook. By using origami, the forgotten Japanese art of paper folding, Club Mahindra brought families closer on World Family Day, this campaign will conclude with a film that applauds all the magical moments shared by participants on social media.

Click here to read how Origami, the Japanese art of folding paper was innovatively used as a tool for families to come together.


Giving Wings to Dreams

Imagine entering a luxury hotel lounge, enjoying a drink and then relaxing on a plush couch surrounded by the greenery. Imagine having dinner gazing at the sunset by the ocean and then watching a movie on a giant screen. Now open your eyes: you are on-board an Airbus A350-900.

Pininfarina and AMAC Aerospace presented an innovative cabin concept for the Airbus A350-900 at the European Business Aviation Convention & Exhibition (EBACE), a premier event and the annual meeting place for the European business aviation industry. Leveraging on 360° Pininfarina design expertise, and the unique capabilities of AMAC Aerospace, the innovative cabin concept is depicted as a multifunctional space, tailored on the contemporary lifestyle, in which the private and professional spaces melt in a seamless flow.

Paolo Pininfarina, Chairman of the Group, said, “Our 360° vision on the living spaces, thanks to our expertise in different sectors, from architecture to nautical and aviation, allowed us to conceive an innovative concept able to let the traveler enjoy the time on-board as he was in his living room or in his office. Moreover, the partnership with AMAC Aerospace, one of the most skilled completion centers, gives the warranty to turn this innovative concept into reality.”

Inside the aircraft, design and practicality take concrete shape in a spacious, elegant setting, the welcoming area is furnished with a wet bar to receive guests. Travelers can then move on to the relaxing area conceived as a cocoon and characterized by an intimate atmosphere. This area is furnished by embracing sofas that face a transparent giant screen allowing either to project or to enjoy the view. The lounge also has a dining area are that can alternatively be used to hold meetings, and a chaise-long green space dedicated to tranquil moments.

Waleed K Muhiddin, AMAC Aerospace, Director Business, Development & Marketing, said, “We have dealt and installed contemporary, culturally assertive, intelligently designed cabins in the past but what we see today from Pininfarina is a whole new kind of cabin, harnessed with clever human input that manifests itself into areas that anyone can afford to work in, relax and utilize. The work that has gone into this concept sets the bar for the future, taking into account harmonized spaces social spaces and new technologies.”


Fueling India’s Future Automotive Engineers

Mahindra BAJA SAEINDIA 2019 successfully concluded Phase 2 of its 12th Edition at IIT Ropar, Punjab, with an overwhelming response from all zones in India. The four-day competitive event evaluated engineering students on real-world design projects and solutions.

The event started with a Basic Static Evaluation round, which comprised design assessment, cost evaluation and marketing presentation that later moved on to the Dynamic Evaluation Round, judging the vehicles for acceleration, sledge pull, maneuverability, suspension and traction. In the final round, the teams showcased their prototype of a rugged single seat off-road recreational four-wheel vehicle. Each team’s goal was to create a safe, easily transportable, easy-maintenance prototype without any direct involvement from professional fabricators. The fifth edition of eBAJA this year also provided a unique platform to leverage the onset of electric mobility in India.

Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd., said, “The BAJA SAEINDIA is a one-of-its-kind initiative which enables engineering students to apply what they have learnt within a practical space. With innovation being a key enabler, it is very heartening to note the role IIT Ropar played in furthering the cause

of our upcoming engineers. The fact that BAJA SAEINDIA has grown to include the second leg at Ropar is a testimony to not only the competition, but also of the institution’s capabilities within automobile engineering.”

Crazy creations, intense competition and fantastical technical prowess had gone into the making of 4X4 off-road buggies. A total of 363 teams had registered for BAJA SAEINDIA 2019 series, out of which 251 teams qualified for the finale. Sandip Institute of Engineering and Management College, from Nashik, Maharashtra was announced the winner of the second phase of the 12th edition of the BAJA series in India claiming a cash prize of Rs 2,50,000, while Rashtreeya Vidyalaya College of Engineering from Bengaluru was declared as the first runners-up winning Rs 1,25,000 as cash prize.

Dr Sarit K Das, Director, IIT Ropar, said, “Year-after-year, the BAJA SAEINDIA continues to prove why it is the most comprehensive platform for equipping engineering students to tackle the challenges they will face in their careers with a blend of passion, enthusiasm and unconventional out-of-the-box thinking.”

Click here to catch all the action from BAJA SAE India 2019.


Enabling FarmTech Prosperity

Recent reports suggest a 6% increase in the horticulture-cropped land in the country in the past 37 years, as the nation continues to strive to improve agro-diversity and revenue. Mahindra Agri has been at the forefront of driving technology and digitization in Indian farming thereby helping farmers drive prosperity and productivity.

Mahindra’s Economic Desk analyzed the Indian horticultural sector recently in it’s report saying, “Agriculture growth in India was led by technological dissemination and diversification. Shift in crop acreage from supply driven value chain to a demand led market-oriented supply chain is gradually transforming the agriculture economy into commercial enterprise. Farm mechanization is one of the important factors influencing productivity. With micro-level planning of identifying geographies and the right machineries in areas of low level of mechanization can influence horticulture productivity in a significant way. Identifying market linkages and expansion of cold storage in the major markets can lead to improvement in profitability of this segment.”

With its aim to bring India at pace with the already digitized agriculture sector in the developed nations, Mahindra is working towards leveraging modern-day

technology to streamlining farming practices end-to-end. Its range of smart farming equipment is aimed at covering every aspect of the process from preparation of land to addressing post-harvesting requirements while ensuring the process is cost-effective and significantly boosts farmers’ income. Additionally, Mahindra provides a reliable value chain to the farmers for distribution of their agricultural produce at competitive rates ensuring deliverance of consistent prosperity.

The Indian farmers are central to Mahindra’s business vision for proliferating agri-prosperity in the country. With a strong engagement between the farmers and the community, and through investments in key technologies like micro-irrigation, crop care, advanced seeds, and digital platforms, Mahindra is changing the narrative around agriculture from subsistence to sustainability. TRRINGO, a revolutionary tractor and agriculture-equipment rental services, was born out of the same vision in 2016 and has already been successful in helping farmers from over 1,000 Indian villages. The Company also launched India’s first-ever Autonomous Tractor technology and became the first OEM to offer a cloud-based platform for tractors with DiGiSENSE.

 Tweet of the week

Anand Mahindra, Chairman, Mahindra Group
It fills me with pride that @MahindraRise was one of her sponsors as she rose above stereotypes & inhibitions & soared above the clouds. May she inspire many more young Indian women to be pilots...

Read the Tweet

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