Mahindra and Meru Drive Shared Mobility in India

An increase in population and rapid urbanization is disrupting the mobility space and have emerged as key drivers of the ‘mobility-as-a-service’ market in India. The convenience offered by shared mobility services, coupled with the appeal of saving big on vehicle ownership costs is aiding the proliferation of shared vehicles in the country. According to a recent report by Morgan Stanley, by 2030 the shared kilometers traveled in India are expected to account for 35 percent of the total distance traveled. This is estimated to further increase to 50 percent by 2040.

As part of its efforts to shape this aspect of the Future of Mobility (the other two being Electric Vehicles and autonomous vehicles) Mahindra and Mahindra has acquired a 55 percent equity stake in Meru⁠—the ride-hailing service provider, to accelerate the adoption of shared mobility services.

The Rs 201 crore acquisition will be completed in several stages starting from October 2019. With this takeover, M&M will hold the majority stake in Meru Cabs and will take on the likes of industry behemoths Ola and Uber.

One of the first cab-hailing and radio taxi services in the country, Meru began its operations in 2006 and operates a large fleet spread across major Indian cities. It provides quick cab bookings and services to its customers through its user-friendly website and mobile applications.

As the pioneers of electric vehicles and related technologies in the country, Mahindra and Mahindra have always been at the forefront of leading the change toward smart and sustainable mobility. The Mahindra Group has already partnered with a variety of enterprises globally to offer EV mobility solutions.

With its wide range of electric vehicles for both commercial and personal use, cutting-edge technology, and extensive expertise in every aspect of the automotive industry, M&M is focused on realizing a futuristic automotive industry in India which is at par with the global standards.

Smart Cities for a Cleaner Future

The advent of interconnectivity and cutting-edge technology is paving new avenues for the creation of sustainable, intelligent and efficient living. In addition to this, factors such as the growing population and the need to better manage limited natural resources are driving the demand for smart city solutions. According to a new study conducted by Grand View Research, Inc., the global smart cities market is expected to reach USD 237.6 billion by 2025, expanding at a CAGR of 18.9% from 2019 to 2025.

In smart city applications, Internet of Things (IoT) networks are being deployed to collect and assess data, to enhance the efficiency of operations. Data analysis and cloud-based platforms are integrated with IoT networks to achieve the objective, and realign services to residents’ needs, while ensuring natural resources are used sensibly and effectively.

As a pioneer in the field, Tech Mahindra has joined hands with leading global digital transformation provider, Qualcomm Technologies, Inc. to accelerate the transition of the current urban landscape into the ‘smart cities’ of the future. This partnership for the ‘Smart City Accelerator Program’ will devise a connected ecosystem of services for cities, local governments, enterprises, and industries.

Manish Vyas, President Communications Business, Tech Mahindra, said, "We are excited to partner with Qualcomm Technologies as part of their 'Smart City Accelerator Program’ to ensure the development and deployment of cutting-edge Smart Cities solutions globally."

With its specialized set of business applications, Tech Mahindra is perfectly equipped to provide Qualcomm with the platform for bringing the smart cities to life. Its extensive set of applications include smart parking, smart energy management, smart street lighting, and smart automated meter reading. Backed by its global Managed Services capabilities and industry-leading ecosystem of partners, Tech Mahindra will enrich smart cities with infrastructure requirements such as: measuring and reducing energy usage across buildings, enhancing the citizen experience via smart mobility applications and preventing vandalism and theft.

The collaboration is in line with the vision of TechMNxt charter that focuses on leveraging next-generation technologies to enable digital transformation and create cutting-edge technology, and engineering solutions to address the evolving customer needs and solving real-world problems.

4.5 Million Reasons to #CelebrateDifferently

Three months ago on World Environment Day, June 5, the Mahindra Group reinforced its long-term commitment toward the environment with the launch of a new citizens’ movement - #CelebrateDifferently. This campaign urged people to celebrate the key milestones and achievements in their lives by planting a tree.

This unique campaign culminated with engagement (likes, shares, and comments on the hashtag - #CelebrateDifferently) from 4.5 million global citizens. Under the Mahindra Hariyali initiative, the Mahindra Group will now plant an equivalent number of trees over the next four years to #RiseAgainstClimateChange.

Ruzbeh Irani, President Group Communications and Ethics & Chief Brand Officer, Mahindra Group, said “The idea behind our citizen movement initiative was to collectively work towards giving back more than we take from our planet. Driven primarily by millennials, our campaign has received an overwhelming response from citizens from all walks of life. Although the campaign has concluded, we sincerely hope that #CelebrateDifferently continues to be a way of life for every citizen from now on."

According to a poll by the Clinton Global Initiative and Microsoft, 76% of millennials are focused on the environment. With millennials as the key catalyst for this initiative, #CelebrateDifferently encouraged citizens to include tree plantation as a part of their key celebrations.

Alternately, individuals who are not able to do so, could simply like, share or comment on Mahindra’s social media handles using #CelebrateDifferently and Mahindra Hariyali would commit to plant a tree on their behalf.

From re-starting a fitness regime, to receiving that increment letter, every joyous moment became a perfect occasion to #RiseForGood. You can do the same and become #1in5million with a simple click!

Trees can be so much more than what they already are. Watch the video to see for yourself.

‘At Mahindra you can make it all happen, while enjoying the ride”

Suman Mishra,Vice President, Strategy, Mahindra and Mahindra, recently made it to the prestigious Economic Times 40 under Forty list. Recognizing those who have surpassed all metrics of success to become leading young business leaders, this definitive listing of India Inc.’s top business leaders is brought out in partnership with one of the world’s leading global executive search and leadership consulting firms Spencer Stuart. Suman Mishra who also made it to the ET Women Ahead list earlier this year, spoke to Echo, and shared how the Mahindra Group has empowered her with the freedom to express her convictions with courage.

At the Group Strategy Office, Suman partners with CEOs across Mahindra Group Companies to help shape the strategic direction and support implementation of strategies or transformation as the need may be. She evaluates investments across the Group to help develop a board-ready perspective.

Suman is driven by the belief that it is imperative to set the bar high, always and focus on impact. She believes in data-driven decision making and taking an unbiased approach. However, Suman relies on fostering relationships, and reckons that one should truly understand the culture of the organization to drive real impact.

The big difference between an external consultant and working as part of a Group, is the opportunity to truly understand the capabilities, challenges and culture, and therefore push for impact.

Congratulating Suman on her achievement, Anand Mahindra, Chairman Mahindra Group tweeted, “A loud shoutout to our very own @sumanmishra_1 SVP-Strategy. She’s under 40 years of age but equipped with the wisdom that usually comes with twice as many years of experience!

Sparking change across all segments, Suman is passionate about creating an environment where women excel. As a working mother, she understands and appreciates the multiple hats her team members wear and strives to provide them with a work environment where they can balance both their professional and personal lives. Before signing off she emphatically says, “Mahindra has been a great place to find the work-life harmony. You just need to ask and be fearless. This is a place where you can make it all happen.”

  Tweet of the Week

Anand Mahindra, Chairman, Mahindra Group

Delighted to launch our latest Cultural Outreach experience #mahindraopendrive! Drive to an epic weekend of curated music, off-roading experiences, food, flea and more. Go on, plan your escape to Goa now! #whatsyourdrive

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