It’s time to roll down the windows, amp up the car stereo and let the wind in your hair blow all that stress away. Mahindra’s latest cultural outreach experience - #MahindraOpenDrive, a four-day road trip promises to be an epic experience of off-roading trails, curated music, delicious food, and more.
Celebrating mobility, the spirit of freedom and the simple joys accompanying it, #MahindraOpenDrive will commence simultaneously from Mumbai, Pune, Hyderabad, Bangalore, and Delhi on November 6, 2019.
The drive will bring together people from diverse cultural backgrounds who share a common love for adventure and help them rekindle connections. The scenic trip combined with a local food menu and exciting en route activities will end with a festival in Goa on November 8 and 9, 2019, at the Bandodkar Grounds in Panjim.
The finale will feature scintillating cultural performances by international and Indian artists that will make this trip one for the bucket list. The festival will also host a variety of fundraisers, a souk, an exhibition of Goa’s culture, installation artists and a delectable food fiesta.
Anand Mahindra, Chairman, Mahindra Group, said, “While the automotive industry is seeing changing ownership models for personal mobility, we believe that vehicles used to enjoy drives and the open outdoors will always be in demand.