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‘We want Automobili Pininfarina to be the most desirable and sustainable luxury car brand in the world’

Per Svantesson, the newly appointed CEO of Automobili Pininfarina, shares his thoughts on sustainable luxury and his vision for the future as he takes charge at the company.

What experience do you bring with you as you begin your new role as CEO of Automobili Pininfarina?

Building cars is in my blood, ever since I started with Volvo at age 16. I now have 36 years of experience in the global automotive industry, having held several CEO positions earlier. Since 1999, I have led development programmes for electric vehicles of all kinds, while also developing sustainability projects for various businesses. I have owned and driven only electric cars for the last seven years and I will only drive electric cars in future. For me, nothing compares to the thrill of electric performance and I believe that we will take this to another level with the Battista hypercar.

What is your vision for Automobili Pininfarina?

We are all working together to achieve our ambition of successfully developing and delivering the Battista. We have a laser focus on making our clients happy, while simultaneously preparing for a future range of high-performance, luxury EV cars that will of course be true to Pininfarina’s design DNA. We want Automobili Pininfarina to be the most desirable and sustainable luxury car brand in the world.

When will customers and media test drive the new Battista?

Our clients are obviously very conscious of the need to be at home until the coronavirus situation has stabilised. I am confident that the opportunity to test drive the Battista will come at the right time for them. We have a brilliant team of engineers working together to make sure that the Battista driving experience represents the next giant leap in automotive technology and performance. Everyone is working at a relentless pace to help us achieve our ambition to build the first Battista for a client in 2020.

What does ‘Sustainable Luxury’ mean to Automobili Pininfarina and your clients?

There is a growing desire among buyers of luxury items to own pieces that are not only the pinnacle of rarity and beauty, but also reflect positively on their own values, showing consideration for the future of our planet. We will always offer zero-emissions EV powertrains in our luxury cars, and we challenge every member of our team and network of suppliers to be more sustainable in everything they create. These are positive building blocks and we will build on them as our company grows in the future.

How is Automobili Pininfarina celebrating the 90th anniversary year of Pininfarina?

Our fantastic designers wanted to create a very special tribute to the company’s founder, Battista. It is a once-in-a-lifetime opportunity to create something special. Together they have created the Battista Anniversario – a breathtakingly beautiful tribute to the design legacy of Battista ‘Pinin’ Farina, the founder of Pininfarina. No more than five of these very special versions of the Battista will be hand-crafted by our artisans in Italy. The Battista Anniversario is incredibly distinctive with our brand colours applied to the bodywork which itself features new aerodynamic elements at the front and rear. The interior is equally exquisite and I am sure the Battista Anniversario will be a future classic. I’m very proud of the design team we have in Italy for what they have achieved with this masterpiece.


Preparing For The New Normal

Parag Shah, Managing Partner, Mahindra Partners, talks about fighting the corona pandemic, and business revival.

As we sit through this national lockdown, hoping like the rest of the country that it will soon come to an end, I see hope in the most recent address by our Prime Minister.

We have seen a profound level of collaboration across public, private and civil society to deal with the pandemic. Even in India, people are showing their solidarity in fully supporting the prime minister's message. While the recovery is going to be slow, we all need to do our bit as individuals, as businesses, and as a group. We need to ensure that people and companies that are most affected by this can come out of the situation.

The Mahindra Group is playing a tremendous role in seeing our country through this crisis. The Group’s effort in manufacturing ventilators and sanitizers are commendable. Our engineers have ingeniously built models applying their expertise to create ventilators from scratch. We are proud of the teams who are working tirelessly at the shop floor level to realise the vision of the Group in such challenging times.

We saw Mahindra Logistics' launching free emergency cab services with Alyte, and Mahindra Tractors leading the sanitisation drives in Mumbai. It is moments like these that give us the perfect opportunity to Rise, and we indeed have done our nation proud by being an active participant in this movement of change. This crisis is the biggest test yet, of responsible capitalism.

At Mahindra Partners, we spent the first couple of weeks in accepting the problem and focusing on how to get work done from home successfully. This happened just as the leadership team was also ensuring that all companies have sufficient funds to survive through slightly long-term recovery from the current crisis. We are happy to report that on both these fronts we have had a successful transition.

In a Black Swan event such as this, companies will have to relook at their business models and strategy. There is a need to build resilience in every aspect of the operations, right from our cash flows to our supply chains. We need to mobilise our war rooms to protect our employees and customers (while we work from home) to ensure business continuity and create centres of excellence for knowledge management.

Another imperative is to build agility into every aspect of our businesses as we reimagine them for the new normal. More companies will go digital-first. Even in the businesses, we plan to launch like Mahindra Healthcare; we are looking at digital business models.

Taking a step back to view life before the Covid situation, we did start our new financial year with some changes. As the Group strategically re-aligns itself, we bid adieu to Mahindra Logistics which is now part of the new Mobility Services Sector. We have had a fulfilling journey with MLL, with one of my proudest moments being the company’s IPO. At the time it was brought into Mahindra Partners, we were reconsidering its future. But over the next three years, it rose like a Phoenix from the ashes. With capable leadership and dedicated employees, the company pulled itself out of the shambles that it was in and was re-built with an influential culture of Mahindra Rise woven into its very fabric. We are delighted to celebrate MLL as it joins the big boys. We welcome Waste to Energy as we partner with them to take the company to new heights and we also welcome Aquasail, our latest investment.

In 2009, when we were discussing the idea of Partners and the role it would play in the Group, we came up with a unique formula. One where we would nurture existing businesses, invest in companies and incubate them. In the past ten years, we have navigated through different stages, addressing each one of the goals set out for us. All our companies have grown to become formidable entities within the Mahindra Group. We are more than proud of this juncture because it is evidence that we have served our purpose successfully.

In conclusion, while we prepare for business to get back to 'usual', we are also making way for a 'new normal’. This new normal is going to bring with it a host of opportunities and we need to Reboot, Reimagine and Reignite as we wait on this new face of business to take shape.

Read more stories from Mahindra Partners in the latest edition of Partners Post.


Heads in the Tech Cloud

Tech Mahindra Ltd will collaborate with IBM to help businesses transform their operations and accelerate their hybrid cloud strategies. Tech Mahindra will help clients migrate core business applications to the IBM public cloud using IBM Cloud Paks.

As part of the relationship, IBM and Tech Mahindra will establish innovation centres to address complex business problems across industries, including telecommunication, manufacturing, financial services, insurance, retail and healthcare.

The first centre, planned to open in Bengaluru later this year, will specialise in transformation solutions built with IBM Cloud Paks, enterprise-ready containerised software solutions running on Red Hat OpenShift. Tech Mahindra currently plans to open additional centres throughout North America and the the United Kingdom in 2020.

Pawan Sharma, President & Global Head of Strategic Initiatives at Tech Mahindra, said “The collaboration with IBM will help us accelerate the development of cloud-based applications for our customers and build multi-cloud data management solutions on the industry-leading hybrid platform. The commitment to building innovation centres aligns with our TechMNxt charter, an initiative that leverages emerging technology to solve real-world business problems for customers.”

Tech Mahindra is the latest company to join the IBM public cloud ecosystem, the industry’s most open and secure public cloud for business. With its security leadership, enterprise-grade capabilities and support for open source technologies, the IBM public cloud is designed to differentiate and extend on hybrid cloud capabilities for enterprise workloads.

Commenting about the partnership, Bob Lord, SVP, Cognitive Applications, Blockchain and Ecosystems, IBM, “This collaboration with Tech Mahindra is designed to help businesses migrate critical enterprise workloads to the IBM public cloud and transform their operations using cloud-native technologies.”

Tech Mahindra aims to help clients build scalable, cloud-native applications that can help address the most critical data and workload. Tech Mahindra’s technologists can also assist Communication Service Providers (CSPs) to develop network automation solutions, IT infrastructure and application modernization, further helping clients shift complex and mission-critical enterprise workloads to the IBM public cloud.


Heads in the Tech Cloud

Tech Mahindra Ltd will collaborate with IBM to help businesses transform their operations and accelerate their hybrid cloud strategies. Tech Mahindra will help clients migrate core business applications to the IBM public cloud using IBM Cloud Paks.

As part of the relationship, IBM and Tech Mahindra will establish innovation centres to address complex business problems across industries, including telecommunication, manufacturing, financial services, insurance, retail and healthcare.

The first centre, planned to open in Bengaluru later this year, will specialise in transformation solutions built with IBM Cloud Paks, enterprise-ready containerised software solutions running on Red Hat OpenShift. Tech Mahindra currently plans to open additional centres throughout North America and the the United Kingdom in 2020.

Pawan Sharma, President & Global Head of Strategic Initiatives at Tech Mahindra, said “The collaboration with IBM will help us accelerate the development of cloud-based applications for our customers and build multi-cloud data management solutions on the industry-leading hybrid platform. The commitment to building innovation centres aligns with our TechMNxt charter, an initiative that leverages emerging technology to solve real-world business problems for customers.”

Tech Mahindra is the latest company to join the IBM public cloud ecosystem, the industry’s most open and secure public cloud for business. With its security leadership, enterprise-grade capabilities and support for open source technologies, the IBM public cloud is designed to differentiate and extend on hybrid cloud capabilities for enterprise workloads.

Commenting about the partnership, Bob Lord, SVP, Cognitive Applications, Blockchain and Ecosystems, IBM, “This collaboration with Tech Mahindra is designed to help businesses migrate critical enterprise workloads to the IBM public cloud and transform their operations using cloud-native technologies.”

Tech Mahindra aims to help clients build scalable, cloud-native applications that can help address the most critical data and workload. Tech Mahindra’s technologists can also assist Communication Service Providers (CSPs) to develop network automation solutions, IT infrastructure and application modernization, further helping clients shift complex and mission-critical enterprise workloads to the IBM public cloud.


Podium finish for Mahindra Racing driver Pascal Wehrlien in the ABB Formula E Race at Home Challenge

  Tweet of the Week

Anand Mahindra

The Govt has a complex challenge planning an exit from the lockdown. It's crystal clear that ALL supply chains & ALL elements of the economy are intricately interrelated.For example, humble roadside dhabas may seem 'non-essential' but truckers can't journey without them.

If a 'calibrated' lifting of the lockdown means sequential opening of different parts of the country, then industrial recovery will be painfully slow. In manufacturing, if even one feeder factory is still locked down, then the final product assembly will be stalled.

Research suggests a 49 day lockdown is optimal.If true, then post that duration, I believe the lifting of the lockout should be comprehensive. Containment by exception based on widespread tracking & testing. Isolation only of hotspots & vulnerable segments of the population.

Read the Tweet

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