For the Farm Equipment Sector (FES), ‘Farming As A Service’ (Faas)’ is more than just a catch-phrase. It represents the future of farming. So, it is only fitting that as the Group celebrates its 75th anniversary, Mahindra has rolled out its newest business vertical – Krish-e.
“Krish-e is an innovative business vertical conceived with the idea of ushering in a new digital age of farming,” said Hemant Sikka, President, FES, Mahindra Group. “An increase in farmers’ incomes is our core focus, and our vision is to provide technology at competitive costs, thereby enabling them to Rise.”
Expert Techniques, New Methods
Krish-e provides progressive, affordable and accessible technology-driven services to farmers, and aims to leverage the power of agronomy, mechanisation and digitisation to increase farmers’ income through digitally enabled services across the complete crop cycle.
Mahindra has made strategic investments across the globe to ensure this, tying up with Resson, a Canadian predictive analysis company; Gamaya, a Swiss hyperspectral image analytics company; and Carnot, an Indian AI-enabled Agri IoT company.
Leveraging the Internet of Things and Artificial Intelligence (AI), Krish-e will benefit the farming ecosystem by bringing the power of precision farming to the farmer. And with an omni-channel approach, Krish-e will provide farmers personalised services at Krish-e centres, on their fields, through the Krish-e suite of digital apps, or through call centres to reach out to Krish-e sahayaks.