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October 2, 2020 marked a unique milestone in the Mahindra Group’s journey. We turned 75 on the day, setting off a variety of group-wide events to mark the historical milestone. The celebratory events were largely digital this year, but the Mahindra spirit – to face any challenge resolutely and resiliently, and to Rise again, burned bright and strong. And it figured prominently in the address by several senior Mahindra leaders.

On this landmark occasion, the revered and greatly respected Mahindra patriarch, Mr. Keshub Mahindra, the Chairman Emeritus was the first to engage with the Mahindra family. In his address, he underscored the importance of overcoming the challenges posed by the pandemic. “Corona has been a big disruptor but we need to overcome the challenges as we have done in the past,” he said.

In an inspiring message to employees, Group Chairman Anand Mahindra said, “No matter how deep the gloom, we can, and we will, create our own light. Looking ahead I have no doubt that better times lie just around the corner. My confidence is based on the evidence that I see of how we, as an organization, have responded to the crisis. And with that spirit in our hearts there is no crisis that can defeat us.”

Mr. Mahindra also took the opportunity to remind employees about the ideals and values that were defined by founders of Mahindra & Mahindra, JC Mahindra and KC Mahindra, which have served as a beacon for the Group over the past seven decades. “We are celebrating 75 years today because we have remained faithful to those ideals,” he said.

Experience the Founders’ Day broadcast with special messages from our leaders - Dr. Pawan Goenka, Managing Director & CEO; Dr. Anish Shah, Deputy Managing Director & Group CFO, and Mr. Ruzbeh Irani, President - Group Human Resources & Communications here.

The Group also planned a plethora of events as part of the anniversary celebrations, dedicating the 75th year of Mahindra to the ‘Spirit of Service’, pledging 750,000 hours of community service by employees. The Group also launched MySeva, the Spirit of Seva platform. In addition, a series of fun activities – Mahindra Has Talent and the Mahindra Rise Up Project – have also been planned to allow employees to celebrate and participate safely.

The events in India were complimented by celebrations at other Mahindra facilities across the world. Mahindra employees, who clock in at the plants even during these pandemic times, actively celebrated the Founders’ Day together on site while maintaining the highest standards of safety and hygiene.

A Call to Rise Up

For the Mahindra Group, dreaming big and planning bigger is just what we do. If there is any doubt about it, then one has to just look at the host of activities planned as part of the Group’s 75th year celebrations. Mahindra celebrated its birthday on October 2, 2020, at a time when ‘normal’ has been radically redefined.

Born in the tough pre-Independence era, the Mahindra Group is resilient and more capable of weathering crises than others, noted Mr. Ruzbeh Irani, President, Group HR & Communications. Today, the Group is present across 100+ countries, in several different business sectors.

The Mahindra Group has planned a series of fun activities that will run throughout the year. These are meant for employees and their families to celebrate the Group’s Diamond Jubilee with joy. All the activities have their own dedicated website – www.mahindra75.com – where employees can get together to celebrate and participate.

Service with a Smile

While saluting the Rise spirit that has enabled the Group to soldier on during the pandemic, Mr. Irani also took a moment to acknowledge the 92,000 employees who clocked 3.3 million hours in volunteering during the previous financial year. “It is only fitting that the Mahindra Group is dedicating the coming year to the ‘Spirit of Service’, pledging 750,000 hours of community service,” he said.

Mr. Irani also announced the launch of MySeva, the Spirit of Seva platform, which allows employees to share their stories of service and encourage others to volunteer. All Mahindra employees will be able to access the portal through — spirtofservice.mahindra.com.

Rise to the Beats

The Mahindra Rise Up Project was launched with the help of a music video by Clinton Cerejo, Bianca Gomes and Jizzy Ricardo. The catchy song and fabulous choreography helped underline what the ‘Rise Up’ project is all about. But the fun part and the challenge? Recreate the music video’s iconic choreography and share it on your social media platforms as well as on www.mahindra75.com, with the hashtag #RiseUpChallenge

Got it? Flaunt it!

Dust off your dancing shoes, brush up on your comedic skills, overcome your stage fright. Whether as a solo act or a group ensemble with your families, come up with a scintillating performance and upload it for the world to see. Come, celebrate with us, and share your talent with the world through ‘Mahindra Has Talent’.

Apart from these 3 initiatives, there are more exciting programs in store like the Mahindra Film Project, Mahindra Carnival, and the Mahindra Run Anywhere Marathon. Get ready for the ride!

Revving Up for a Winning Start!

Mahindra’s Auto Sector officially launched the eagerly awaited ‘Thar’ SUV on Founders Day, October 2, 2020, and the iconic model is already making waves just a few short days since it burst on to the scene.

A Record Shattering Auction for Thar #1

Mahindra auctioned off the very first Thar to be produced by the company to raise money that would help in the fight against Covid-19. The auction began with a reserve price of Rs. 25 lakhs. With over 5,400 people registering, bidding crossed Rs. 80 lakhs on the very day that the auction behan. Amidst high drama and last-minute bidding wars, New Delhi’s Aakash Minda snapped up the Thar #1, with a winning bid of a whopping Rs. 1.1 crores!! M&M matched the winning bid, and the entire proceeds of Rs. 2.2 crores will be handed over to the Swades Foundation for Covid-19 relief work.

‘Thar’ She Goes!

Mahindra is leaving no stone unturned to ensure that the Thar would have wider appeal across the automotive market. Prior to the launch, we flagged off the first-ever edition of the Thar ‘Her Drive’ in Mumbai, to show women that off-roading can be easy, comfortable and enjoyable. We invited 25 successful women from various fields to drive the new generation SUV from Mumbai to the Mahindra Off-Road Academy at Igatpuri. There, the women had a chance to experience the remarkable off-roading capabilities of this iconic SUV under expert supervision on a pre-set course.

Priced to Impress

Available in two variants, the AX series will retail from Rs 9.8 lakh pan-India, while the LX series will begin at Rs. 12.49 lakh. “We believe our attractive pricing will appeal to adventure lovers as also to urban lifestyle seekers,” explained Mr Rajesh Jejurikar, Executive Director, Auto & Farm Sectors, Mahindra Ltd.

The Thar embodies the value of Exploring the Impossible. Designed and engineered in India to ensure a wider appeal thanks to its ability to be as comfortable on paved roads, as off-road, the All-New Thar comes with a variety of upgrades to both the interiors and exterior.

Anticipation had been building up among auto enthusiasts, and the unveiling caused the All-New Thar to trend at #3 nationwide on Google Trends. Bookings opened on Founders’ Day, and the response has been phenomenal. In just four days since its launch, there have been 3.3 lakh visitors to the Thar website, 36,000 enquiries and over 9,000 bookings, making the All-New Thar the only SUV in the 4x4 lifestyle category to touch this milestone within such a short timespan.

The Future of Farming

For the Farm Equipment Sector (FES), ‘Farming As A Service’ (Faas)’ is more than just a catch-phrase. It represents the future of farming. So, it is only fitting that as the Group celebrates its 75th anniversary, Mahindra has rolled out its newest business vertical – Krish-e.

“Krish-e is an innovative business vertical conceived with the idea of ushering in a new digital age of farming,” said Hemant Sikka, President, FES, Mahindra Group. “An increase in farmers’ incomes is our core focus, and our vision is to provide technology at competitive costs, thereby enabling them to Rise.”

Expert Techniques, New Methods

Krish-e provides progressive, affordable and accessible technology-driven services to farmers, and aims to leverage the power of agronomy, mechanisation and digitisation to increase farmers’ income through digitally enabled services across the complete crop cycle.

Mahindra has made strategic investments across the globe to ensure this, tying up with Resson, a Canadian predictive analysis company; Gamaya, a Swiss hyperspectral image analytics company; and Carnot, an Indian AI-enabled Agri IoT company.

Leveraging the Internet of Things and Artificial Intelligence (AI), Krish-e will benefit the farming ecosystem by bringing the power of precision farming to the farmer. And with an omni-channel approach, Krish-e will provide farmers personalised services at Krish-e centres, on their fields, through the Krish-e suite of digital apps, or through call centres to reach out to Krish-e sahayaks.

Digital Farming

Krish-e’s precision farming solutions use sensors and cameras on-site, on drones, on satellites and on farm equipment to collect soil, crop and machine data. AI algorithms transform this data into user-friendly, insight-rich field maps that enable farmers and agronomists to run variable rate farming operations.

Krish-e’s services are already helping potato, grape and sugarcane farmers reduce their costs of cultivation and to improve their yields. “Krish-e has approximately 1,000 demo-plots, where we work alongside farmers to showcase visible impact. We have impacted over one lakh farmers,” explained Ramesh Ramachandran, Senior Vice President, FES Strategy & FAAS, Mahindra Group.

Krish-e has launched three apps – Krish-e, Krish-e Rental, and Krish-e Nidaan – that offer advisory and rental services in a differentiated and farmer-focused manner. Advisory services are crop specific, and include a customised and dynamic crop calendar, real-time diagnosis, and resolution of pests and diseases.

The rental app is aimed at rental entrepreneurs with a fleet of equipment. The plug and play kit is intuitive, affordable and leverages an AI-powered IoT kit to track equipment and work performed. Already, nearly 2,000 rental entrepreneurs are using the kit to increase the efficiency and profitability of their operations.

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Mahindra Group

As we celebrate our 75th anniversary, we cherish our glorious journey filled with innovative thinking, transformational shifts and the people who together built every milestone of Mahindra.


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