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Mahindra & Mahindra to launch the new Thar SUV on Independence Day

In its new avatar, the Thar will be a blend of iconic design and unadulterated driving pleasure

A quantum leap in technology, comfort and safety, the all-new Thar is being eagerly anticipated by automotive enthusiasts across the country. The new Thar has been designed to appeal to people who want to own an iconic vehicle with all the contemporary bells and whistles. The all-new model, however, will not compromise on the Thar’s core promise – its legendary off-road capability and iconic design.

Mahindra & Mahindra Ltd will unveil the new generation model on the occasion of India’s 74th Independence Day.

Ever since India became an independent country, ‘The Mahindra Classics’ have enabled Indians to explore new terrain and have adventures they couldn’t have had before. The Thar has been the flag-bearer of this rich automotive legacy of Mahindra and with this new generation model, the aim is to bring back the sheer pleasure of motoring.

As the purest expression of Mahindra’s automotive DNA, the newest Thar provides a unique blend of iconic design and unadulterated driving pleasure that few other vehicles can match. The close bond that ‘The Mahindra Classics’ shares with the country’s journey of over seven decades records yet another milestone on this momentous occasion.

The all-new Thar will be unveiled on 15th August, 2020, through a live webcast on the official Mahindra Thar website (www.auto.mahindra.com/suv/thar) and its social media handles.

Catch the action on:

Website - www.auto.mahindra.com/suv/thar
Facebook: www.facebook.com/mahindrathar
Twitter: www.twitter.com/mahindra_thar
Instagram: www.instagram.com/mahindrathar
Youtube: www.youtube.com/tharmahindra
Hashtags: #TheAllNewThar #BornAgain

This Independence Day, witness the Thar being born again in an all-new avatar! Till then, watch the teaser now: https://bit.ly/3fsuqWr