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Mahindra Shows Strong Growth in Brazil

At the prestigious Expointer Farm Show in Parque Estadual de Exposições Assis, Brazil, Mahindra and Mahindra announced a record 35% increase in sales over 2018. The expansion of the tractors portfolio and dealer network were part of the recipe for this success.

With an innovative proposal and a booth that reflects its positioning in Brazil, M&M welcomed its audience in a large and robust space. Visitors were delighted and shared their feeling with the factory team and the dealers, who provided all the technical support during the event and ensured every effort is made to highlight the Mahindra brand.

A press conference was also held which saw the presence of over 40 journalists. Mahindra and Mahindra presented a strong figure for the company in 2019 – a growth of over 35% in Brazil, as compared to 2018. The Brazilian market retreated 9.4% over the same period.

The highlight of this event was the Group’s 6075 tractor model, which is Mahindra’s new global line of tractors. With the lowest operating cost in Brazil, the new model is recommended for semi-densified applications, has greater versatility and power in the field with lower fuel consumption.