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Women in the Fast Lane

Celebrating her success, her passions, and #HerDrive! Actress Gul Panag and her cavalcade of XUV300s are setting the roads on fire at every #HerDrive event, and crushing stereotypes around women, one city at a time.

This unique women-outreach campaign launched by Mahindra with its XUV300 compact SUV kick-started with an 8-city tour starting with Mumbai, Pune, Bengaluru, and Chennai. It then moved to Chandigarh, New Delhi, Hyderabad and Kolkata, where women car-buyers were invited to Mahindra showrooms to celebrate the spirit of breaking gender stereotypes. This is the first of many initiatives that seek to encourage women to break stereotypes and empower them.

The event had an amazing line-up of interactive sessions with Gul Panag, who is a powerhouse in the automotive space. The event also witnessed stand-up acts by female comedians Sejal Bhat and Urooj Ashfaq, as well as an A-Cappella performance by the famous band Aflatunes.

Veejay Ram Nakra, Chief of Sales and Marketing, Automotive Division, Mahindra & Mahindra Ltd., said, "The #HerDrive campaign aims to amplify and acknowledge the evolving role of women who are pursuing unconventional paths in life. The movement also aims to change the perception and present the idea that women don’t belong behind the wheel. It is set to encourage them to break away from being stereotyped. We have seen a substantial increase in the number of SUV women buyers, especially with the launch of the XUV300. With the campaign, we want to express our gratitude to our customers and inspire more women to experience the brand."

Aflatunes, the performing group of A-Cappella artists at the #HerDrive event remind us that "Our voice is the most powerful weapon we own".

Watch them sing their fiery track, Ladki Bindaas Hai!