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The All-New Thar continued its relentless march to automotive folklore and clocked 75,000 bookings just a year after its launch on Mahindra Group’s 75th Anniversary on 2nd October 2020. It has breached the traditional boundaries set by off-roaders and invaded into the dreams of metro based young, urban buyers who are looking for an authentic yet sophisticated SUV experience. Not surprising that millennials account for over 40 per cent of bookings. Another interesting fact is that almost 50 per cent of the bookings are for the automatic variant and 25 per cent of the total bookings are for the petrol variant. The last generation Thar was available only with diesel engines and manual gear box option. Today, the All-New Thar is the largest selling 4WD vehicle in India. The sheer capability of the All-New Thar has been acknowledged in its reviews and through numerous awards. It has also forged a formidable community that loves to explore the impossible.
Awards, Expeditions and Community Engagements
About the All-New Thar: The All-New Thar celebrates seven decades of M&M’s rich heritage and 4x4 legacy. It offers an unique combination of an iconic design and breath-taking performance, the latter being possible with the powerful 2.0L mStallion TGDi petrol engine and 2.2L mHawk diesel engine. Its legendary off-road capability is matched with superior on-road handling and drive quality, while comfort and technology features make this a sophisticated authentic SUV for everyday use. Engineered for world-class safety and with a host of passive and active safety features, the All-New Thar has been rated as the safest off-road SUV by Global NCAP with an adult and child safety rating of 4-stars.
Media contact information
Sr. Manager – Communications
Mahindra & Mahindra Ltd.
Email – [email protected]