The All-New Thar Celebrated Its Launch Anniversary with 75,000 Bookings

The All-New Thar continued its relentless march to automotive folklore and clocked 75,000 bookings just a year after its launch on Mahindra Group’s 75^th Anniversary on 2nd October 2020. It has breached the traditional boundaries set by off-roaders and invaded into the dreams of metro based young, urban buyers who are looking for an authentic yet sophisticated SUV experience. Not surprising that millennials account for over 40 per cent of bookings.