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Mahindra launches Thar ROXX STAR EDN
Introductory Price Starting at ₹ 16.85 Lakh
Mumbai, January 23, 2026: Mahindra & Mahindra Ltd., India's leading SUV manufacturer, today announced the launch of the new Thar ROXX STAR EDN – an aesthetically elevated addition to the Thar ROXX range. Crafted for those seeking that exclusive touch, the Thar ROXX STAR EDN combines Thar's legendary capability with bespoke design elements both on the exterior and in the cabin.
Mahindra launches Bolero Camper and Bolero Pik-Up range with updated styling, added comfort and convenience features
- Bolero Camper is now equipped with advanced iMAXX telematics solution for enhanced operational efficiency
- Bolero Pik-up introduces air conditioning and heating for improved comfort in all weather conditions
Mahindra XEV 9S and XUV 7XO record 93689 Bookings
- Bookings recorded till 2.00 pm on January 14, 2026
- Translating into booking value of over ₹ 20500 crore (calculated at ex-showroom price)
Mumbai, January 14, 2026: Mahindra today announced the opening of bookings for its newest SUVs — the XEV 9S and XUV 7XO. The company announced a milestone of 93689 consolidated bookings across both vehicles with a booking value of over ₹ 20500 crore (calculated at ex-showroom price) till 2.00 pm on January 14, 2026.
Mahindra Premieres XUV 7XO with 5 Pioneering Tech Disruptions - Starting at ₹ 13.66 Lakh
- World’s first DAVINCI suspension system
- India’s first ICE SUV with coast-to-coast triple screen across all variants
- India’s first ICE Software Defined Vehicle (SDV)
- India’s first Integrated Dolby Atmos and Dolby Vision Experience
- India’s first ADAS Level 2 with Dynamic Visualisation
Mahindra to Commence Pre-Bookings for Its Premium SUV – XUV 7XO, Starting 12:00 PM, 15th December 2025
Mumbai, December 12, 2025: Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, today announced the opening of pre-bookings for its hi-tech, trendsetter, premium SUV – XUV 7XO. Customers can pre-book starting at 12:00 PM on 15th December 2025, with a booking amount of INR 21000, to secure an early booking sequence for the highly awaited SUV.
Hello Mahindra XUV 7XO: The New Trendsetter Ready to Build On the XUV700 Legacy
World Premiere on January 5, 2026
Mumbai, December 8, 2025: Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, today announced the name of its next major offering in the premium SUV segment — the XUV 7XO. Built on the legacy of the XUV700, which disrupted the SUV segment in India with over 300,000 proud owners in just over four years, the XUV 7XO elevates everything that made the XUV700 a gamechanger.
Mahindra Unveils XEV 9S — India’s Big New Electric 7-seater SUV Starting at ₹ 19.95 Lakh
- Stylish Authentic SUV with a very quiet and smooth ride
- Based on INGLO platform and the brain of MAIA
- Best in Space compared to SUVs/MPVs
- Introducing 70 kWh battery offering best-in-class power of 180 kW and 380 Nm of torque
- Total 6 variants with the fully loaded Pack Three Above 79 kWh priced at Ex showroom ₹ 29.45 Lakh
Mahindra Charge_IN inaugurates 180 kW ultra-fast charging network; Commits to set up 1000 charging points by end of 2027
- Building India’s EV backbone: The Charge_IN network, comprising solely 180 kW chargers, plans to set up 1000 charging points by end of 2027
- Access to the ultra-fast Charging: Charge_IN stations will be set up along key highway corridors and high customer traffic points to provide easy access to fast charging
- Look and Book on the App: Charge_IN stations will be accessible to EV owners of all brands via Charge_IN by Mahindra app and through other leading aggregator platforms
Meet the Mahindra XEV 9S: The Big New 7-Seater Electric SUV
- World Premiere on 27th November at Mahindra’s ‘Scream Electric’ event in Bengaluru.
- Celebrating 1 Year of the launch of the two iconic electric origin SUVs, Mahindra to expand its electric portfolio with the big new 7-seater electric SUV.
- The first authentic 7-seater electric SUV, built on the INGLO skateboard for unmatched space and performance.
Mahindra Launches ‘Scream Electric’ — A Call to India to Cheer for Its Formula E Racing Team
Mumbai, October 15, 2025: Mahindra has just dropped its new campaign – ‘Scream Electric’ – an unapologetic celebration of speed, style, and India’s growing love for global motorsport. The campaign invites fans to feel the rush, find their voice, and cheer louder than ever for Team Mahindra Racing as it heads into the 2025-26 Formula E season.
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