Mahindra Cultural Outreach -- Building deep connections to diverse global communities

  The objective of the Cultural Outreach initiatives is to support unusual art forms and reach diverse communities Mahindra has always been a different kind of company, whether it’s the way in which we conduct business or our approach to new challenges. We often look at the issues from diverse perspectives, which helps us develop truly innovative and impactful solutions. One good example of this ‘alternative thinking’ is our Cultural Outreach initiative.

Mahindra hands over All-New Thar #1 to auction winner Aakash Minda

Aakash Minda had placed a winning bid of Rs 1.11 crore outdoing almost 5,500 bidders Mumbai, November 1, 2020: Mahindra & Mahindra Ltd, a part of the USD 19.4 billion Mahindra Group, today handed over the most coveted All-New Thar #1 to Mr. Aakash Minda, winner of the online auction for the very first All-New Thar. Mr. Minda, CEO of Minda Corporation placed a winning bid of Rs. 1.11 crore in the auction outdoing almost 5,500 bidders from over 500 locations across India.

Mahindra’s All-New Thar Crosses 15,000 Bookings

Mumbai, October 19, 2020: Mahindra & Mahindra Ltd. (M&M), part of the USD 19.4 billion Mahindra Group, today announced that its legendary SUV, the All-New Thar has now crossed 15,000 bookings, since its launch on October 2, 2020. Today 57% of all buyers of the All-New Thar are first time car buyers and a significantly large share of all bookings are for the Automatic variants.

Mahindra introduces Android Auto, Apple CarPlay in the top-end variants of the Scorpio

Mumbai, October 14, 2020: Mahindra & Mahindra Ltd, part of the USD 19.4 billion Mahindra Group, has introduced new features of Android Auto and Car Play in the top-end variants of its popular SUV Scorpio. The tech upgrade ushers it into the modern era of connected motoring & is a great value addition. It will also create a safer & more convenient driving experience for customers.

Mahindra Thar: New range of accessories, merchandise introduced for the SUV

Mahindra’s All-New Thar Crosses 9,000 Bookings

Only SUV in the 4X4 lifestyle category to record such a booking milestone Mumbai, October 6, 2020: Mahindra & Mahindra Ltd. (M&M), part of the USD 19.4 billion Mahindra Group, today announced that its legendary SUV, the All-New Thar has already crossed 9,000 bookings, since its launch on October 2, 2020. This, despite only 18 cities being part of phase one markets where test drive and demo vehicles are available.